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Huawei Globalisation Case Study

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Huawei Globalisation Case Study
HUAWEI GLOBALISATION CASE STUDY (Sourced from: Donglin Wu and Fang Zhao, International Review of Business Research Papers, Vol.3 No.1. March 2007, Pp.183 – 196).

1. The Profile of Huawei

Huawei Technologies P/L was founded in 1988. It provides customized network solutions for telecom carriers around the world and specializes in research and technology development. It invests at least 10% of its annual sale volume in new product research and development.

Huawei's revenue in 2010 was approximately USD30 bil (see Figure 1 below). The bulk of sales are global though exact figures are not available as it is a privately held company. As an example, Huawei took 16% of the $78.56 billion in revenue in the global carrier-­‐network-­‐infrastructure market in 2010, ranking second behind the 20% share of Ericsson according to market research firm Gartner.

2. The Story going back to 1999 -­ 2006 Huawei started its overseas sales only in 1999 and by 2005 sales reached USD 8.2 billion, of which 58% came from international markets. Overseas sales have been doubling each year for the past five consecutive years. At the end of 2006, Huawei has over 61,000 employees,

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