HTC // Samsung

Topics: Mobile phone, Smartphone, Windows Mobile Pages: 3 (779 words) Published: November 28, 2013
Read about Integrated Marketing Communication (IMC) marketing approach.    Group 1:   Company A is Sony        Company B is LG Group 2:   Company A is Canon      Company B is Panasonic Group 3:   Company A is HTC          Company B is Samsung

1) Locate the company A's website.
2) Look for the key message/messages of the company A.
3) Locate a recent company A's video commercial (on the television or from Youtube) or a print advertisement. What is the key message/messages found in these publicity tools?    3) Do the same for company B (where you observe the company's website and then you observe a recent video commercial (or a print advertisement). Answer the questions below.  Post your answers on the Discussion Board BEFORE the second lesson of the week (before 12 nn, Thu 24 October 2013).  Your tutor will go through your responses.  Each answer should be 3-5 lines long. I)    What are the key messages in the website and the video commercial (or a print advertisement) of company A and B of your group?  II)   Do the website and the video commercial (or a print advertisement) of the company go together? Why or why not?  III)  In your opinion, has company A or company B adopted the integrated marketing (IMC) approach? IV)   Which company carried out the IMC approach better? Company A or Company B?  What are your reasons?

HTC’s website:

Samsung’s website:

I. Company A (HTC)
Key Messages from website:

HTC corporation (HTC) is the creator of many award-winning mobile devices and industry firsts. HTC built its reputation on as the behind-the-scenes designer and manufacturer of many of the most popular OEM-branded mobile devices on the market. HTC regularly introfuced many critically-acclaimed mobile device under their own brand and their portfolio includes smartphones and tablets powered by the Android and the Windows phone opertating systems. HTC...
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