Ht Media
Hindustan Times Media
2011
Hindustan times media summer internship project
Submitted by :
Kushal Ghaskadvi (pgp20102481)
Iilm institute for higher education
Hindustan Times Media
2011
Hindustan times media summer internship project
Submitted by :
Kushal Ghaskadvi (pgp20102481)
Iilm institute for higher education
Table of content | Page numbers | Company overview | 4 | Agenda of the project | 5 | Business overview | 5 | Business model | 7 | HT Shoppers product | 8 | Ht shoppers –content * What is HT Shoppers * Product shots – page by page overview- cover page, we people, The party, Our life, local happening, apparel agenda, Education zone, Food guide , The Fashionista, Eating out ,Staying healthy , street smart. | 9,10 | HT Shoppers at glance | 38 | HT Shoppers AD Specification | 39 | Selling space at a glance | 39 | Tentative Rates per sq.cm | 40 | Internship objective | | Areas of Research | 41 | Must cover outlets | 41 | Research- Market Mapping | 42 | Brand Experience Test ( Mature Market) | 43 | Advertisers feedback | 44 | Data sheets of different markets covered: * Arjun marg * Ambience mall * Galleria * Gold souk * Huda market * Leisure valley * Qutuab plaza * Sector 14 * Sector15 * Sector16 * Super mart1 * Super mart2 * Vatika towers * Vyapar Kendra | 46 | Summary of markets | 69 |
COMPANY OVERVIEW:
HT Media found its beginning in 1924 when its flagship newspaper, Hindustan Times was inaugurated by Mahatma Gandhi. HT Media (BSE, NSE) has today grown to become one of India's largest media companies.
Produced by an editorial team known for its quality, innovation and integrity, Hindustan Times (English newspaper) and Hindustan (Hindi newspaper through a subsidiary Hindustan Media Ventures Limited), have a combined daily readership base of 12.7 million (based on round 2 of Indian Readership Survey 2009) to their credit. Both dailies enjoy a strong brand recognition
2011
Hindustan times media summer internship project
Submitted by :
Kushal Ghaskadvi (pgp20102481)
Iilm institute for higher education
Hindustan Times Media
2011
Hindustan times media summer internship project
Submitted by :
Kushal Ghaskadvi (pgp20102481)
Iilm institute for higher education
Table of content | Page numbers | Company overview | 4 | Agenda of the project | 5 | Business overview | 5 | Business model | 7 | HT Shoppers product | 8 | Ht shoppers –content * What is HT Shoppers * Product shots – page by page overview- cover page, we people, The party, Our life, local happening, apparel agenda, Education zone, Food guide , The Fashionista, Eating out ,Staying healthy , street smart. | 9,10 | HT Shoppers at glance | 38 | HT Shoppers AD Specification | 39 | Selling space at a glance | 39 | Tentative Rates per sq.cm | 40 | Internship objective | | Areas of Research | 41 | Must cover outlets | 41 | Research- Market Mapping | 42 | Brand Experience Test ( Mature Market) | 43 | Advertisers feedback | 44 | Data sheets of different markets covered: * Arjun marg * Ambience mall * Galleria * Gold souk * Huda market * Leisure valley * Qutuab plaza * Sector 14 * Sector15 * Sector16 * Super mart1 * Super mart2 * Vatika towers * Vyapar Kendra | 46 | Summary of markets | 69 |
COMPANY OVERVIEW:
HT Media found its beginning in 1924 when its flagship newspaper, Hindustan Times was inaugurated by Mahatma Gandhi. HT Media (BSE, NSE) has today grown to become one of India's largest media companies.
Produced by an editorial team known for its quality, innovation and integrity, Hindustan Times (English newspaper) and Hindustan (Hindi newspaper through a subsidiary Hindustan Media Ventures Limited), have a combined daily readership base of 12.7 million (based on round 2 of Indian Readership Survey 2009) to their credit. Both dailies enjoy a strong brand recognition