April 22, 2013
The End of White America
Hua Hsu is the author of “The End of White America’” and also teaches in the English Department at Vassar College. He’s known for writing about music, sports and culture. Many of his articles have appeared in magazines such as The Village Voice, The Boston Globe, The Atlantic and The New York Times. In his article “The End of White America?” Hua Hsu attempts to convince the reader that demographic shifts, immigration and the increase of interracial marriages have resulted in the “beiging” of America. He supports this view by citing Census Bureau data and marketing research used by advertising conglomerates to create ads designed to appeal to the majority of consumers. In Hsu’s examples, both the census data and current marketing trends indicate that “white” America will no longer be in the majority but that, by the year 2042, the white population will become outnumbered by minorities such as Blacks, Hispanics, American Indians and Asians. Hua Hsu correlates this increase of multiculturalism or minority in America with a shifting of power or of control in our legislature. He reminds the reader that at the time of Gatsby, when whiteness was synonymous with mainstream America, the white majority had no real fear of losing any existing class privileges which were, for all intents and purposes, established at birth. However, with the population changes, hr raises the issue that this supremacy bestowed upon the white America of Gatsby’s era can no longer be guaranteed. He describes this changing environment as the dawning of a post-racial age and movement into multiculturalism and asks rhetorical questions such as “Is this the end of white America?” or “What will it mean to be white when whiteness is no longer the norm?” He sees the end of whiteness as a cultural and demographic inevitability. Hsu attributes this transcendence of social class to modern sports and music genre (i.e.,...
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