Hstory of Brand

Topics: Brand, Fast fashion, Forever 21 Pages: 8 (2397 words) Published: January 11, 2013

f = fast + fashion www.fblock.com.my ---it has branch at hartamas, sunway pyramid ,kuchai lama ,sunway giza, bangsar ,leisuremall, sri petaling, SetiaWalk Puchong ,Dataran Pahlawan Melaka, and Megamall Fahrenheith88. F Block are founded at year 2007.Their design concept mainly in Korean design.

f block will continue to provide the very latest in colour and fashion for their upcoming leading chain of boutiques. Their execution will always be guided by 'customer first' principal. The management's acute understanding and responsiveness of the fashion lovers' need and the provision of latest product mix will further enhance f block.

With creative marketing and merchandising approaches, f block believes it will be a major player in the modern retail industry. Passion, innovation and creativity is what sets f block apart from its competitors.


From a single womenswear store in 1947, to a global company offering fashion for the whole family, and their home, under the brand names of H&M, COS, Monki, Weekday, Cheap Monday and H&M Home. 1947

The first store opens in Västerås, Sweden, selling women’s clothing. The store is called Hennes. 1952
Hennes opens in Stockholm

The first store outside Sweden opens in Norway.
Founder Erling Persson buys the hunting and fishing equipment store Mauritz Widforss. Sales of men’s and children’s clothing begin. The name is changed to Hennes & Mauritz. 1974
H&M is listed on the Stockholm Stock Exchange.
The first store outside Scandinavia opens in London, UK.
The Impuls stores are launched. Sales of cosmetics begin.
Stores open in Germany and the Netherlands. H&M acquires the mail order company Rowells.

Expansion continues in Europe with the opening of a first store in France in 1998. Adverts in newspapers and magazines are complemented by billboards using famous models. In 1998 e-commerce begins. 2000

The first US store opens on Fifth Avenue in New York. H&M also comes to Spain and, in subsequent years, to a number of European markets. 2004
H&M initiates designer collaborations starting with Karl Lagerfeld. Collaborations in subsequent years include those with Stella McCartney, Viktor & Rolf, Madonna, Roberto Cavalli, Comme des Garçons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Marni and David Beckham. 2006

A major expansion of online and catalogue sales begins with the Netherlands as the first market outside of Scandinavia. The first stores in the Middle East open via franchise arrangement. 2007
The first Asian stores open in Hong Kong and Shanghai. In the same year, the new store concept COS is launched. The expansion of online and catalogue sales continues to include Germany and Austria. 2008

H&M opens its first store in Tokyo, Japan. Acquisition of fashion firm FaBric Scandinavien AB with Weekday, Monki and Cheap Monday. 2009
The first H&M stores open in Russia. Beijing also gets its first H&M and Lebanon becomes a new franchise market. H&M Home is launched. Weekday and Monki open in Germany.

The first H&M stores open in South Korea and Turkey. Israel becomes a new franchise market. E-commerce starts in the UK and the first H&M Home stores open outside Sweden. Monki takes the step into Asia with a store in Hong Kong.

H&M opens in Romania, Croatia and Singapore as well as via franchise in Morocco and Jordan. COS opens in Sweden, and Monki and Cheap Monday in the UK. An incentive programme for all employees – the H&M Incentive Program – starts. COS and Monki launch e-commerce in 18 countries.

H&M plans to open in Bulgaria, Latvia, Malaysia, Mexico and via franchise in Thailand. COS to open in Hong Kong, Italy, Finland and via franchise in Kuwait. The first H&M Malaysia outlet opens at lot 10,kL Bukit Bintang

The second  H&M Malaysia outlet opens at Setia City Mall, Shah...
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