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Swot analysis Tesco
Strengths
Increasing market share
Insurance
Tesco online- used by thousands of customers providing them with electrical and domestic good as well as food, ensuring easier shopping for the customers. Large product portfolio
Brand value- Tesco value to Tesco finest range
UK market leadership reinforced- Leader NO 1- Philip Clarke CEO
Weaknesses
Reliance upon the UK market- huge saturation of the market in the UK with over 3,146 stores in the UK
Debt reduction- Loss of sales- large loans
Signs point to serial acquisitions- Just bought Giraffe
Opportunities
Non-food retail- releasing products such as Tesco mobile, bank, insurance and even offering electrical and domestic goods.
Health and beauty- Own range cosmetics
Further international growth- Asia
Threats
UK structural change could spark a price war- issues over quality for example the horse meat scandal.
Overseas returns could fall- Japans Tesco and USA stores(fresh and easy(owned by Tesco)) failed due to huge competitiveness from stores like Wal-Mart
Wal-Mart/Ada challenge- competition in both USA and UK Market
International expansion.
Porters 5 forces- Disney & Pixar
Supplier Power: Moderate
Suppliers in this industry are defined as people with technical and creative film-making skills. We assess this threat to be moderate since with technology, hand-drawn animation is being replaced by computer technology. In addition, the needs for these computer animation skills start to beoutsourced from North America to Asia Pacific where there are significant lower costs coupled with high quality computer animation production.
Barriers of Entry: High
The industry is dominated by a few key players (Sony, News Corporation,Disney and Time Warner). With the lack of access to distribution channels andthe intense capital needed to create “blockbuster” films and hire famousactors, it is very difficult for a new player to enter the market.
Buyer Power: Moderate
Strengths
Increasing market share
Insurance
Tesco online- used by thousands of customers providing them with electrical and domestic good as well as food, ensuring easier shopping for the customers. Large product portfolio
Brand value- Tesco value to Tesco finest range
UK market leadership reinforced- Leader NO 1- Philip Clarke CEO
Weaknesses
Reliance upon the UK market- huge saturation of the market in the UK with over 3,146 stores in the UK
Debt reduction- Loss of sales- large loans
Signs point to serial acquisitions- Just bought Giraffe
Opportunities
Non-food retail- releasing products such as Tesco mobile, bank, insurance and even offering electrical and domestic goods.
Health and beauty- Own range cosmetics
Further international growth- Asia
Threats
UK structural change could spark a price war- issues over quality for example the horse meat scandal.
Overseas returns could fall- Japans Tesco and USA stores(fresh and easy(owned by Tesco)) failed due to huge competitiveness from stores like Wal-Mart
Wal-Mart/Ada challenge- competition in both USA and UK Market
International expansion.
Porters 5 forces- Disney & Pixar
Supplier Power: Moderate
Suppliers in this industry are defined as people with technical and creative film-making skills. We assess this threat to be moderate since with technology, hand-drawn animation is being replaced by computer technology. In addition, the needs for these computer animation skills start to beoutsourced from North America to Asia Pacific where there are significant lower costs coupled with high quality computer animation production.
Barriers of Entry: High
The industry is dominated by a few key players (Sony, News Corporation,Disney and Time Warner). With the lack of access to distribution channels andthe intense capital needed to create “blockbuster” films and hire famousactors, it is very difficult for a new player to enter the market.
Buyer Power: Moderate