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Case Study: Market Research at Bladonmore
1. For Bladonmore there are many benefits of secondary market research. Bladonmore is a small business so secondary market research is perfect for this business as secondary market research can be a lot cheaper than primary as you can get a lot of the information off the internet like Richard Rivlin says, ‘quality information for free, including market reports and expert analysis.’ So for a small business secondary market research is very beneficial as smaller businesses make less profit so don’t have as much money to spend as larger businesses. Another benefit of secondary to Bladonmore is that it is a lot less time consuming than doing your own market research. Another benefit is that you get expert advice off the Internet from business consultants and sector-leading companies, which are useful as it is information the company necessarily, wouldn’t get without secondary market research.
2. Bladonmore could also use primary research to add to the information they get from secondary market research sdas primary market research is a lot more detailed, precise information about the market and bladonmore could find out specific things about their customers or their market. One primary market research method they could try is by doing face-to-face questionnaires to their target market to find out what they want or how the business can improve. These questionnaires are good as they are detailed and accurate, include body language and can have open questions. Another way Bladonmore could use primary research is by having focus groups by people discussing the financial business it can reveal information and opinions that the business may not of thought of. Another primary market research method you could use is telephone surveys as for a small business they are relatively cheap they can be more honest as they are anonymous and you can possibly target large groups direct.
3. I believe for Bladonmore secondary
1. For Bladonmore there are many benefits of secondary market research. Bladonmore is a small business so secondary market research is perfect for this business as secondary market research can be a lot cheaper than primary as you can get a lot of the information off the internet like Richard Rivlin says, ‘quality information for free, including market reports and expert analysis.’ So for a small business secondary market research is very beneficial as smaller businesses make less profit so don’t have as much money to spend as larger businesses. Another benefit of secondary to Bladonmore is that it is a lot less time consuming than doing your own market research. Another benefit is that you get expert advice off the Internet from business consultants and sector-leading companies, which are useful as it is information the company necessarily, wouldn’t get without secondary market research.
2. Bladonmore could also use primary research to add to the information they get from secondary market research sdas primary market research is a lot more detailed, precise information about the market and bladonmore could find out specific things about their customers or their market. One primary market research method they could try is by doing face-to-face questionnaires to their target market to find out what they want or how the business can improve. These questionnaires are good as they are detailed and accurate, include body language and can have open questions. Another way Bladonmore could use primary research is by having focus groups by people discussing the financial business it can reveal information and opinions that the business may not of thought of. Another primary market research method you could use is telephone surveys as for a small business they are relatively cheap they can be more honest as they are anonymous and you can possibly target large groups direct.
3. I believe for Bladonmore secondary