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hsa 505

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hsa 505
A hospital marketing director has several research projects to undertake this quarter. He must try to determine the appropriate sampling methodology in light of each problem. Describe the methodology that should be used in each of the following and explain why:

1. The hospital urology department wants to establish a sexual dysfunction clinic. The department head wants to get an estimate of the number of males, ages 36 to 60, in the community suffering some form of sexual dysfunction. In the agenda of the hospital wanting to establish a sexual dysfunction clinic the methodology that should be used in probability sampling. The department head already knows who he wants to be chosen, so males living in the community know their chances of being selected. This circumstance is easy to understand, and it states that the individuals must have some form of sexual dysfunction in order to be chosen. Mailing surveys out into the community could be a great way to recognize the target population that the department head is targeting. This would provide anonymity and wouldn’t require personal information.

2. A primary care medical group is trying to determine whether patients are being greeted and serviced appropriately by the billing and admitting departments. A convenience sample (nonprobability sample) is the methodology that the medical group should use in trying to determine how the patients are being greeted and serviced. The intention of this is to discuss with the patients the attitude and services they are receiving form the billing and admitting department; which can be indomitable fast and uncomplicated. The only dilemma would be not being able to determine the sampling error. The primary care group could hold one-on-one interviews with the patients on how they are being greeted and serviced. This would provide a high completion rate and the patients a long with the primary care group could

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