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Centre Number Surname Other Names Candidate Signature
Candidate Number
For Examiner’s Use
Examiner’s Initials
Question
Mark
General Certificate of Education Advanced Subsidiary Examination January 2012
1 2 TOTAL
Business Studies
Unit 1 Planning and Financing a Business 1.30 pm to 2.45 pm Wednesday 11 January 2012
For this paper you must have: a calculator.
BUSS1R
Time allowed 1 hour 15 minutes Instructions Use black ink or black ball-point pen. Fill in the boxes at the top of this page. Answer all questions. You must answer the questions in the spaces provided. Do not write outside the box around each page or on blank pages. Do all rough work in this book. Cross through any work you do not want to be marked. Information The marks for questions are shown in brackets. The maximum mark for this paper is 60. Questions 2(b) and 2(c) should be answered in continuous prose. In these questions you will be marked on your ability to: – use good English – organise information clearly – use specialist vocabulary where appropriate. Advice You are advised to spend about 20 minutes answering Question 1.
(Jan12BUSS1r01)
G/J76934
6/6/6/6/3
BUSS1R
2 Read the case study and then answer the questions that follow. Pierre’s Personalised T-Shirts Pierre planned to purchase T-shirts and print slogans and messages on them as requested by customers. He wanted to start up a business quickly because he had been told that sales for new businesses in this market grew at 30% per annum. Furthermore, he was aware of a number of businesses planning to enter this market. He also knew that a major competitor, with a 20% market share, was in financial difficulties and expected to stop trading in 2012. Pierre had limited funds available but was able to use his skills in website design to create a website to promote his business and, once the business started trading, to allow online purchasing in the electronic market. Pierre’s
Candidate Number
For Examiner’s Use
Examiner’s Initials
Question
Mark
General Certificate of Education Advanced Subsidiary Examination January 2012
1 2 TOTAL
Business Studies
Unit 1 Planning and Financing a Business 1.30 pm to 2.45 pm Wednesday 11 January 2012
For this paper you must have: a calculator.
BUSS1R
Time allowed 1 hour 15 minutes Instructions Use black ink or black ball-point pen. Fill in the boxes at the top of this page. Answer all questions. You must answer the questions in the spaces provided. Do not write outside the box around each page or on blank pages. Do all rough work in this book. Cross through any work you do not want to be marked. Information The marks for questions are shown in brackets. The maximum mark for this paper is 60. Questions 2(b) and 2(c) should be answered in continuous prose. In these questions you will be marked on your ability to: – use good English – organise information clearly – use specialist vocabulary where appropriate. Advice You are advised to spend about 20 minutes answering Question 1.
(Jan12BUSS1r01)
G/J76934
6/6/6/6/3
BUSS1R
2 Read the case study and then answer the questions that follow. Pierre’s Personalised T-Shirts Pierre planned to purchase T-shirts and print slogans and messages on them as requested by customers. He wanted to start up a business quickly because he had been told that sales for new businesses in this market grew at 30% per annum. Furthermore, he was aware of a number of businesses planning to enter this market. He also knew that a major competitor, with a 20% market share, was in financial difficulties and expected to stop trading in 2012. Pierre had limited funds available but was able to use his skills in website design to create a website to promote his business and, once the business started trading, to allow online purchasing in the electronic market. Pierre’s