Hrm-Ted Baker
HUMAN RESOURCE MANAGEMNT
HIGHER DIPLOMA IN BUSINESS (MANAGEMENT)
ASSIGNMENT 1
AARON HUGHES
C00088546
TED BAKER BACKGROUND SUMMARY
Ted Baker is a British clothing retail company that was founded in 1987 by Ray Kelvin, who labels himself “The closest man to Ted”. In March 1988, his first store was opened in Glasgow, which was quickly followed by three more stores, where he exclusively offered men’s dress shirts, and offered dry cleaning with ever shirt they sold. By 1996, Ted Baker had launched the Ted Baker woman & Ted Baker lite lines in conjunction with opening more stores and starting wholesale trading in the UK and America. In 1997, Ted Baker became a PLC trading and branded itself as “No Ordinary Designer Label”.
In 1998, they opened their website for the first time and launched a new range of skin ware and underwear. By 2004, they unveiled new stores across the world including Australia, New Zealand, San Francisco and Las Vegas. They also offer customers the chance to buy reduced Ted Baker products that are no longer available in their stores through their online outlet website www.teds-shed.com that is run by MandMDirect.com on Ted’s behalf. Ted Baker has since become a global brand with over 140 locations throughout the world (excluding UK) and through a wide range of trendy and innovative collections that include: mensware, womanswear, childrens clothing, accessories, fragrance, footware and watches. Ted Baker has positioned themselves at the high end of the market competing with Reiss, Paul Smith etc. They use various distribution channels: Retail, Wholesale and Licensing and through the internet.
In 2009, the ‘Born’ collection was launched and more stores opened in Taiwan, Orlando and Boston. Also, an exclusive lingerie collection was created for Debenhams. To date, Ted Baker prides the organisation as a leading designer label, which involves three key strategic elements: continually reviewing collections to react to trends and customer
HIGHER DIPLOMA IN BUSINESS (MANAGEMENT)
ASSIGNMENT 1
AARON HUGHES
C00088546
TED BAKER BACKGROUND SUMMARY
Ted Baker is a British clothing retail company that was founded in 1987 by Ray Kelvin, who labels himself “The closest man to Ted”. In March 1988, his first store was opened in Glasgow, which was quickly followed by three more stores, where he exclusively offered men’s dress shirts, and offered dry cleaning with ever shirt they sold. By 1996, Ted Baker had launched the Ted Baker woman & Ted Baker lite lines in conjunction with opening more stores and starting wholesale trading in the UK and America. In 1997, Ted Baker became a PLC trading and branded itself as “No Ordinary Designer Label”.
In 1998, they opened their website for the first time and launched a new range of skin ware and underwear. By 2004, they unveiled new stores across the world including Australia, New Zealand, San Francisco and Las Vegas. They also offer customers the chance to buy reduced Ted Baker products that are no longer available in their stores through their online outlet website www.teds-shed.com that is run by MandMDirect.com on Ted’s behalf. Ted Baker has since become a global brand with over 140 locations throughout the world (excluding UK) and through a wide range of trendy and innovative collections that include: mensware, womanswear, childrens clothing, accessories, fragrance, footware and watches. Ted Baker has positioned themselves at the high end of the market competing with Reiss, Paul Smith etc. They use various distribution channels: Retail, Wholesale and Licensing and through the internet.
In 2009, the ‘Born’ collection was launched and more stores opened in Taiwan, Orlando and Boston. Also, an exclusive lingerie collection was created for Debenhams. To date, Ted Baker prides the organisation as a leading designer label, which involves three key strategic elements: continually reviewing collections to react to trends and customer
Bibliography: Gunnigle, P. Heraty, N. and Morely, M. (2006) Human Resource Management in Ireland. Dublin Gill and Macmillan. Investorrelations. (2010). Availble: http://ww7.investorrelations.co.uk/tedbaker/uploads/annual_reports/ReportandAccounts09_10Final.pdf [accessed 16 November, 2010] TedBaker. (2010). Available: http://www.tedbaker.com/about_us/our_timeline/content.aspx [accessed 10 November, 2010] TedBaker. (2010). Available: http://externalresources.tedbaker.com/legaldocs/codes_of_conduct.pdf [accesses 9 November, 2010]