HRM 587 Annotated Bibliography
HRM 590
Managing Organizational Change
Week 7
Part Five – Annotated Bibliography
Annotated Bibliography
Cotter, John (July 25, 2012). J.C. Penny: Change Leadership Could Pull It Through. In Forbes.com. Retrieved November 2 2013, http://www.forbes.com/sites Johnkotter/2012/07/25/j-c-penney-change-leadership-can-pull-it-through/.
This is an informative article about the progress of the transformation set out by the new CEO of JCP Ron Johnson. It articulates the vision, the planning, strategy, and the proposed changes needed to boost sales and well as regain their reputation post their ousted former CEO Michael Francis. This is an article located by conducting a google search.
Gustafson, Krystina. (Nov 20, 2013). Why JC Penny’s $1.97 pants could spoil Christmas. In CNBC.com. Retrieved December 8, 2013, from http://www.cnbc.com/id/101211048.
This news article talks about How JCP made the decision to slash prices before
Black Friday 2013. They have taken the chance at placing clothing on racks displaying $1.97 which is extreme but a great strategy. It focuses on the concept of using deep discounts to lure in Customers that may also be interested in the new private-brand products JCP has to offer. This is an article located by conducting a google search.
Loeb, Walter. (May 31, 2012). Macy’s New Focus: Will Transformation Bring Customer Growth? In Forbes.com. Retrieved November 2, 2013. From http://www.forbes.com/sites/walterloeb/2012/05/31/macys-new-focus-will- Transformation-bring-customer-growth/.
What is conveyed in this article is whether or not making a transformation Within Macy’s strategies, will it bring about new customers? Unlike JCP, Macy’s has a great strategy set in place but they lack the strategic ability to Know what their customers’ needs are. ‘My Macy’s’ which consists of Talented merchandise consultants that browse the stores,
Managing Organizational Change
Week 7
Part Five – Annotated Bibliography
Annotated Bibliography
Cotter, John (July 25, 2012). J.C. Penny: Change Leadership Could Pull It Through. In Forbes.com. Retrieved November 2 2013, http://www.forbes.com/sites Johnkotter/2012/07/25/j-c-penney-change-leadership-can-pull-it-through/.
This is an informative article about the progress of the transformation set out by the new CEO of JCP Ron Johnson. It articulates the vision, the planning, strategy, and the proposed changes needed to boost sales and well as regain their reputation post their ousted former CEO Michael Francis. This is an article located by conducting a google search.
Gustafson, Krystina. (Nov 20, 2013). Why JC Penny’s $1.97 pants could spoil Christmas. In CNBC.com. Retrieved December 8, 2013, from http://www.cnbc.com/id/101211048.
This news article talks about How JCP made the decision to slash prices before
Black Friday 2013. They have taken the chance at placing clothing on racks displaying $1.97 which is extreme but a great strategy. It focuses on the concept of using deep discounts to lure in Customers that may also be interested in the new private-brand products JCP has to offer. This is an article located by conducting a google search.
Loeb, Walter. (May 31, 2012). Macy’s New Focus: Will Transformation Bring Customer Growth? In Forbes.com. Retrieved November 2, 2013. From http://www.forbes.com/sites/walterloeb/2012/05/31/macys-new-focus-will- Transformation-bring-customer-growth/.
What is conveyed in this article is whether or not making a transformation Within Macy’s strategies, will it bring about new customers? Unlike JCP, Macy’s has a great strategy set in place but they lack the strategic ability to Know what their customers’ needs are. ‘My Macy’s’ which consists of Talented merchandise consultants that browse the stores,