Kudler Fine Foods is a specialty foods store in the San Diego metropolitan area. Like many businesses, Kudler must adapt to the changing needs of the market and the organization itself. The sales department of Kudler Fine Foods faces the need for changes within its operations. These changes will provide important opportunities for the organization. There are four dimensions that will manage this change and apply specifically to these modifications. The project management approach allows for control of the change and support for this proposal comes from expected return on investment.
Kudler’s next enterprise is following purchase behavior of individual customers and encouraging large incentives with a loyalty points program (University of Phoenix, 2011). Tracking this information will allow Kudler to better assist its customers and offer products and deals that are best matched to its customer’s needs. Being a specialty store, the Kudler customer is most concerned with the quality of the product and its uniqueness and availability in the local market. To match the tastes of its customers, Kudler’s loyalty program offers its customers with rewards such as high end gift items, airline first-class upgrades, or other specialty foods (University of Phoenix, 2011). In order to adapt to this new incentive program, the sales department at Kudler is going to need change. The sales department must add another program to the repertoire of sales at Kudler Fine Foods. Pushing the loyalty program needs to integrate itself into the everyday sales message. In order for the program to become successful and achieve its goal of increasing revenue, the sales department needs to be on board with the changes. There is a need for increased training surrounding the loyalty program and its benefits and offers. A bonus program for employees that garner
References: Leban, B., & Stone, R. (2008). Managing Organizational Change (2nd ed.). Retrieved from The University of Phoenix eBook Collection. University of Phoenix. (2011). Kudler Fine Foods [Multimedia]. Retrieved from University of Phoenix, HRM310-Change Management website.