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AS ICT Multimedia
Task Documentation
Background Information
Brook Supplies is a small family run hardware retailer situated on the
Glenhugh Road in Ahoghill. The business was set up 10 years ago by Olive
Logan and her son Darren. Brook supplies specialises in hand and power tools, garden supplies, home accessories and general hardware. Various makes are sold by the business including Stanley, Silverline, Clarke, Rolson,
Marksman and Green Jem. Currently the business has only a few employees, due to the small local customer base it serves.
Problem Definition
Currently Brook Supplies relies entirely on word of mouth to advertise their business, as they do not have any form of print based advertising. This is sufficient for attracting local costumers but they now feel it is time to widen their customer base in an attempt to stay competitive with larger hardware suppliers. They plan to do this by advertising on the website; this will increase the number of people viewing the advertisements and should attract a larger customer base to the business. As Brook Supplies is a small family business, their future is not financial secure in these times of economic instability, therefore a larger customer base will help to guarantee their survival.
Purpose Of Website
The website will be set up so that customers can view the wide range of products in stock, without having to visit the shop. However, the website will also be used to advertise the Brook Supplies catalogue and to give contact information such as address, telephone number and e-mail address.
User Requirements
Below are the user requirements of the proposed website.
Target Audience
The target audience of my website are those who use tools on a daily basis, such as tradesmen and construction workers but also DIY enthusiast as well.
This will probably be males from the age of 18 onwards. Therefore the content will have to be detailed enough to inform the users substantially. This means
Task Documentation
Background Information
Brook Supplies is a small family run hardware retailer situated on the
Glenhugh Road in Ahoghill. The business was set up 10 years ago by Olive
Logan and her son Darren. Brook supplies specialises in hand and power tools, garden supplies, home accessories and general hardware. Various makes are sold by the business including Stanley, Silverline, Clarke, Rolson,
Marksman and Green Jem. Currently the business has only a few employees, due to the small local customer base it serves.
Problem Definition
Currently Brook Supplies relies entirely on word of mouth to advertise their business, as they do not have any form of print based advertising. This is sufficient for attracting local costumers but they now feel it is time to widen their customer base in an attempt to stay competitive with larger hardware suppliers. They plan to do this by advertising on the website; this will increase the number of people viewing the advertisements and should attract a larger customer base to the business. As Brook Supplies is a small family business, their future is not financial secure in these times of economic instability, therefore a larger customer base will help to guarantee their survival.
Purpose Of Website
The website will be set up so that customers can view the wide range of products in stock, without having to visit the shop. However, the website will also be used to advertise the Brook Supplies catalogue and to give contact information such as address, telephone number and e-mail address.
User Requirements
Below are the user requirements of the proposed website.
Target Audience
The target audience of my website are those who use tools on a daily basis, such as tradesmen and construction workers but also DIY enthusiast as well.
This will probably be males from the age of 18 onwards. Therefore the content will have to be detailed enough to inform the users substantially. This means