How To Write An Essay On Nike Vs Under Armour

From their shoes to their professional athlete contracts with huge stars like Kevin Durant and LeBron James and even just their symbol, Nike is a household name. Its extremely hard to go anywhere without seeing a pair of their shoes, their symbol on a piece of some ones clothing, or even spotting one of their backpacks. But does that mean they would be a good investment? This paper aims to analyze the financial situations of Nike and one of its lead competitors, Under Armour, and help decide whether they have investment potential. In terms of Nike’s financials, their net profit margin was 10.70% (up 1% from last year), as compared to Under Armour, which was only 6.75% (down .21% from previous yea). This means that Nike took home 10.70% of their total revenue, which is better that Under Armour’s 6.75%. However, Under Armour had a gross profit percentage that was
As mentioned earlier, Nike employs some of the greatest athletes in the world to endorse their products, but other companies in this industry do the same thing, so what else is there? In terms of business deals, Nike just signed an n eight-year deal to be the exclusive supplier of NBA jerseys. This is a deal estimated to be worth about 1 billion dollars (Rovell, 2015). Another reason is, although analysts seems to downplay Nike’s estimates, Nike continues to beat their estimates by double digits for the third straight year and it’s estimated that they will do it again this year (Should You Buy Nike Stock? Just Do It”, 2015). Overall, Nike is a highly profitable company that continues to raise its returns every year. It seems like every year that Nike makes a new business deal that will make them even more money. Nike financials are almost guaranteed to continue making them a vast amount of money. If you’re looking for an athletic apparel company to invest in, Nike is a simple no