How To Write A Rhetorical Analysis Of Advertisements
Laureen Horan
Eng 111
Appealing Advertisements: Sexuality and a Side-Salad
Advertising is everywhere. It’s on television, the internet, radio, magazines, posters, billboards… every place we go. Everything is advertising. Advertising has shot up and dominated the market, becoming one of the most successful and ever-growing industries in the broad career field spectrum. I find that one of the most interesting aspects of advertising is that you can advertise anything. Anything. The possibilities are limitless. The PeTA (People for the Ethical Treatment of Animals) ad that I selected to analyze proves that advertisements can open a new perspective to consumers, and aren’t just for selling a product or service, but a lifestyle. In a circa 2009 (date not specified) online advertisement, Pamela Anderson’s sexy, sculpted, half-naked self is plastered across the page. An all-white background sets the focus on this image and the text. As if this doesn’t grab the attention of a consumer in the first place, Pamela’s body is marked up in all of the same places that cattle, pig, chicken, and the like would be marked before they are sliced up, grinded, processed, genetically modified, processed again, packaged, and sold to the public. The purpose there is to expose the similarities between humans and animals, and make the consumer think. Advertisements have a way of creating emotion in the viewer. According to PeTA’s website, nudity is used in some of their advertisements to emphasize the idea of “I would rather be naked than wear fur,” an effective advertising strategy that they’ve used on multiple ads. A …show more content…
In conclusion, this ad takes an intriguing approach to the idea of a vastly expanding lifestyle. The advertisement effectively makes it point, and finds appealing and creative ways to do
Eng 111
Appealing Advertisements: Sexuality and a Side-Salad
Advertising is everywhere. It’s on television, the internet, radio, magazines, posters, billboards… every place we go. Everything is advertising. Advertising has shot up and dominated the market, becoming one of the most successful and ever-growing industries in the broad career field spectrum. I find that one of the most interesting aspects of advertising is that you can advertise anything. Anything. The possibilities are limitless. The PeTA (People for the Ethical Treatment of Animals) ad that I selected to analyze proves that advertisements can open a new perspective to consumers, and aren’t just for selling a product or service, but a lifestyle. In a circa 2009 (date not specified) online advertisement, Pamela Anderson’s sexy, sculpted, half-naked self is plastered across the page. An all-white background sets the focus on this image and the text. As if this doesn’t grab the attention of a consumer in the first place, Pamela’s body is marked up in all of the same places that cattle, pig, chicken, and the like would be marked before they are sliced up, grinded, processed, genetically modified, processed again, packaged, and sold to the public. The purpose there is to expose the similarities between humans and animals, and make the consumer think. Advertisements have a way of creating emotion in the viewer. According to PeTA’s website, nudity is used in some of their advertisements to emphasize the idea of “I would rather be naked than wear fur,” an effective advertising strategy that they’ve used on multiple ads. A …show more content…
In conclusion, this ad takes an intriguing approach to the idea of a vastly expanding lifestyle. The advertisement effectively makes it point, and finds appealing and creative ways to do