Essay 2
To many, Snacks are just the perfect and pertinent food in between meals or tea times. However, people’s awareness towards health issues has kept on rising to an unprecedented level over the decade. As the society becomes more prosperous and affluent, eating thus lies beyond the reach of the inadequate and hungry mentality. What we stringently seek for is the quality of food, nutrition and their benefits to our body. Undoubtedly, Snacks, which is immensely beckoning, immediately falls into the worst category of food. Surely ,snacks merchandiser have since then find it harder to propagandise their products and displaying the attractiveness while making sure the underlying health hazard brought as obscure as possible. ceased not to only attain human basic(primary) needs, which goes beyong . What We seek for, is a wide range of different flavors and scent, which can satisfy the sense of enjoyment and satisfaction. The message conveys in this popchip ad is indeed clear. In the superficial level, eating their highlight product “popchip” is indeed a better alternative because it will spare the guilt that people would rather receive when they crave for real crisps. …show more content…
Realizing the fact that customers’ decision are somehow emotionally lead, advertisers acknowledge the power of emotion ,as consumers are overwhelmed by their relationship to food, triggering consumers’ emotion hence proved to be effective. As a result, they linked having chips to such kind of emotion. We would never want to experience the sense of guilt and succumbed to this devil food. Advertisers emphasize “Never fry, never baked”, which offers a whole ‘ new hope ‘ to their dear consumers, having no worries at all. In other words, eating popchips supply the sensual delight pleasure and enjoyment as well as a sense of satisfaction towards the binge