I remember way back 5 years ago when I was getting ready to launch my own movie blog (The Movie Blog officially launched on July 24th 2003) I did a quick little google search for “movie blogs”. At that time it said it came up with about 11,000 results. I did that exact same search eariler today and found that google was now giving me 17,200,000 results. That’s a growth of just a hair over 1563636%
The popularity of Blogging in general continues to grow exponentially, and movie blogging in particular is something more and more people seem keen on getting involved in. And why not? What’s more fun to talk, debate, speculate and comment on than movies?
Without the slightest bit of exaggeration I can tell you that I get AT LEAST 15-20 emails a week from people telling me about their new movie blog! Some telling me I’ve inspired them to launch one (which is always flattering to hear), most asking me to link to them or at least mention them… and that doesn’t even touch the hundreds of others that start up each week that don’t bother to write me.
Many times they write to me to ask for some advice on how to get started, how to run things, how to keep things going and how to grow. Over the years I’ve seen a lot (hundreds) of new movie bloggers start up, only to disappear a few days, weeks or months later, so seeking advice from anyone at all is a pretty good idea.
So I thought I’d put together this little post on 20 tips for starting, maintaining and growing your own movie blog. Many of these tips are transferable to generic blogging, or blogging about other topics, but they are meant specifically for blogging about film. I’m certainly not the world’s biggest expert on blogging, but I have been doing this for a while, so here are some lessons I’ve learned:
1) DO IT BECAUSE YOU LOVE MOVIES
I can’t even begin to tell you how many emails I get from people asking me how they too can blog for a living, or how to get invited to Hollywood studio events and stuff like that. “Hey John, I just launched my new movie blog over at www.GenericMovieBlogThatWontLastMoreThanAMonth.com. Can you tell me how to get on the Studio press invitation list?” Good blogging comes from passion, and passion looks for expression for its own sake. When I started The Movie Blog I had no intention of ever doing it for a living. I just started it because I LOVED to talk about movies. Plain and simple. If you’re motivated by anything other than a passion for what you’re writing about, it’ll show and show quickly.
The other thing is this… the harsh reality is that you will probably never get 500 readers a day. That’s not me trying to be negative, that’s just the reality of the numbers. If you start movie blogging because you want to be famous or rich, you’re going to find yourself very disillusioned pretty fast. BUT, if you blog because you love talking movies, you’ll have found a hobby you’ll love for life!
2) START WITH A FREE BLOGGING PLATFORM
Don’t bother with buying a domain name, buying a hosting service, installing wordpress or some other platform you have to license and install before you get your feet under you. Most people who start a movie blog haven’t ever blogged, or blogged on a specific topic before. You may find it’s a lot more than you can handle… or you may find after doing it for a while that you change your direction and better understand where you actually want to go with it. For those reasons and more, I STRONGLY suggest setting up a free blogging account at either
Just start your blogging there for a month or two and get an idea of what direction you’re going to go in… find your voice… figure out if you’re going to stick with it more than 2 weeks or not.
I know I know… you already KNOW beyond all shadow of a doubt that YOU’RE going to stick with it and do it for years to come! Yeah well… I’ve heard that before and 99.99% of the time they were wrong and ended up wasting money in...
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