how to coordinate with your member
Executive Summary The product we have chosen is Coca-Cola, the reason why we chose Coca-Cola is because we would like to learn how to analyse a product and we wish to know more about how Coca-Cola, as a product, works and is able to stand in the market for more than 100 years. However, we found that there are some pitfalls and drawbacks of Coca-Cola.
First, water scarcity happens as they need a lot of water supply to produce Coca-Cola. The production of Coca-Cola has also worsened the water conditions in India. Besides, Coca-Cola can cause health problems due to its high level of sugar and caloric content. As the people now are more concerned about health, they may worry about consuming Coca-Cola and stop or consume less Coca-Cola. Besides, the higher price of Coca-Cola, compared to its competitors, especially Pepsi, is one of the drawbacks. This is because both Coca-Cola and Pepsi can give similar satisfaction to the customers, so when the price of Coca Cola is higher, customers tend to switch to other competitors’ drinks which are cheaper. Besides, a slogan represents the reputation of a company or a product. The pitfall we found is that the slogan of Coca-Cola is inconsistent; customers can hardly remember them because there are too many slogans and they are confused by those slogans. The following pitfall is the marketing failure of “New Coke”. After three months of introducing it, the original formula finally returned to the market as many arguments were raised and have affected the reputation of Coca-Cola. Lastly, throughout the assignment, we have discussed some recommendations in order to overcome the pitfalls of Coca-Cola.
Overview
Company Background
The Coca-Cola Company was established by Asa Candler in 1892, which is currently known as the world’s largest non-alcoholic beverage and syrup company. The headquarter of the company is in Atlanta, Georgia. Coca-Cola Company owns operating firms in over 200 countries with a diverse
First, water scarcity happens as they need a lot of water supply to produce Coca-Cola. The production of Coca-Cola has also worsened the water conditions in India. Besides, Coca-Cola can cause health problems due to its high level of sugar and caloric content. As the people now are more concerned about health, they may worry about consuming Coca-Cola and stop or consume less Coca-Cola. Besides, the higher price of Coca-Cola, compared to its competitors, especially Pepsi, is one of the drawbacks. This is because both Coca-Cola and Pepsi can give similar satisfaction to the customers, so when the price of Coca Cola is higher, customers tend to switch to other competitors’ drinks which are cheaper. Besides, a slogan represents the reputation of a company or a product. The pitfall we found is that the slogan of Coca-Cola is inconsistent; customers can hardly remember them because there are too many slogans and they are confused by those slogans. The following pitfall is the marketing failure of “New Coke”. After three months of introducing it, the original formula finally returned to the market as many arguments were raised and have affected the reputation of Coca-Cola. Lastly, throughout the assignment, we have discussed some recommendations in order to overcome the pitfalls of Coca-Cola.
Overview
Company Background
The Coca-Cola Company was established by Asa Candler in 1892, which is currently known as the world’s largest non-alcoholic beverage and syrup company. The headquarter of the company is in Atlanta, Georgia. Coca-Cola Company owns operating firms in over 200 countries with a diverse
Links: Corn Syrup to Toxic Mercury, 2009) Furthermore, an article has indicated that one of the America’s biggest diet vices is soft drinks 1991 - Can 't Beat the Real Thing. 1993 - Always Coca-Cola. 2000 - Enjoy. 2001 - Life tastes good 2003 - Real. 2005 - Make It Real