HOW TO BUILD GREAT CUSTOMER RELATIONSHIPS

Topics: From a Basement on the Hill, Personal computer, Customer Pages: 16 (285 words) Published: December 3, 2014
HOW TO BUILD GREAT
CUSTOMER RELATIONSHIPS
LIKE A EXPERT

WE WILL AIM ON:
Apple

Samsung

Lenovo

THE REASON WE CHOSE
THE ABOVE COMPANY
Huge electronic devices companies
(There are reasons why they are huge)
Same products – Computers and Laptops
(In order to be the best, they need to compete by
gaining “Customers’ Loyalty”-Which is gaining through
great customer relationships.)

WHY IS IT IMPORTANT TO
HAVE GOOD CUSTOMER
RELATIONSHIP
http://
businesscasestudies.co.uk/business-theory/marketing/why-cu
stomers-are-important.html#axzz3IdlFZEXE

HOW TO BUILD GOOD
CUSTOMER RELATIONSHIPS

SAMSUNG
video

APPLE

WHAT’S THE FIRST
IMAGE DO APPLE
STAFFS GIVE YOU?

A-P-P-L-E STRATEGY
A- Approach with a personalized warm welcome
P-Probe politely to understand a customer’s needs
P-Present a solution the customer can take home today
L-Listen for and resolve issues or concerns
E-End with a fond farewell and an invitation to return

LENOVO
LenovoLenovo: Customer Spotlight
The Oracle Responsys Marketing Suite

(0:00-1:19)

OUR SELF-EXPERIENCE
I have bought a laptop in Hong Kong before I come to
study, but a problem happens on my warranty date, so
I try to contact Lenovo for help .
The following wards which is in Red colour is the
translation made by me .

Would you please show
me your laptop product
number please? Thank
you
I bought my computer
on 26/8 but the
warranty starts on
June .Your staff
suggest me to send
you my receipt and
warranty card to you

Warranty

Warranty extended dat
Start from

End at

CONCLUTION
We will combine those methods from the companies to
conclude how to build good customer relationships.
( To be finished)

REFERENCE LIST
The Oracle Responsys Marketing Suite
http://www.responsys.com/marketing-cloud/products
Videos of Lenovo
https://www.youtube.com/watch?v=IScQfUMlxTI

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