How To Avoid Racial Stereotypes

Isn’t movies and television show part of the media and is created by directors and writers? Well that is how I see it in my perspective that the movies and shows are part of the media. Media is a very broad word and could mean different things for everyone. Movies and shows stills conveys a powerful message that affects many people thus affects their perspective on that specific ethnicity. If writers and director do not have a social responsibility to avoid stereotyping ethnic characters, then whose job is it to stop them? I do not see anyone stopping them since it is not illegal. Therefore this is why, I believe they should just take it upon themselves and try to avoid racial stereotypes for the greater good.