How the Media Affects Politics

Topics: John McCain, Democratic Party, Barack Obama Pages: 5 (1601 words) Published: January 7, 2013
Walt Disney once said, “Movies can and do have tremendous influence in shaping young lives in the realm of entertainment towards the ideals and objectives of normal adulthood.” Disney’s argument displays that the media makes a huge impact on the decisions of young people. The media has never had such an influence on people’s perspectives and decisions as it does today. In this day and age, this new media is everywhere: on the internet, television, the radio and anything else that is electronic. In the past, the media was not as advanced; it influenced Americans’ presidential choices less than it does today. The new media makes an impact on whom to vote for. Now that most Americans get their political news through the media, they are subjects to biased information. One form of this new media is the website, College Humor.

College Humor has made a grand impact on so many people's choices, especially choices concerning politics. On College Humor there are many political videos, articles, and visuals that influence many Americans' presidential and political party choices. College Humor's website is always up to date with the latest news, making it an accurate source for political information. It even has a timeline to display when specific political events take place. In addition, this website is also a show featured on MTV which helps to broaden its audience.

College Humor’s audience is mainly college students. College students are usually new voters, therefore they are usually new to politics. In addition, many of these students have yet to decide which political party they would like to support. College Humor’s Youtube page alone has three million subscribers and has over one billion video views. Thus, over three million people’s views on politics are being altered. College Humor displays the Democratic Party as extremely liberal and the Republican Party as extremely conservative. There is no “in the middle party” or Independent Party. This website’s use of the rhetorical device humor persuades its audience to vote for either Barack Obama or Mitt Romney because it allows you to see the views of the Democratic Party and the Republican Party in their most extreme form.

On College Humor, some of the articles, pictures, and videos mock Obama and the policies that he is supporting. One video featured on College Humor is 6-Year Old Gives 10 Reasons NOT to Vote for Obama. In this video, a young child is directed to state ten reasons why Obama is not the right candidate for president. These ten points let the audience know both about Obama’s character and what he would like to accomplish if he wins this election. The video is biased because it is from a Republican’s perspective and only displays the negative aspects of Obama’s policies. The fact that a child was used to display these reasons is a way to appeal to the audience. Most people would pay more attention if a child is speaking rather than an adult. In addition, the child’s diction is sophisticated. Thus, the child is able to establish reasons not to vote for Obama accurately and gain more awareness because of his age. The comments on the video are both negative and positive. The Republicans reacted by stating that the child is “smart for going against Obama,” that “he is more sophisticated than most Democrats,” that “there is nothing wrong with indoctrination,” and that “this is the best video of the year.” However, the Democrats were offended by this video. They stated that “using a kid for this is shameful,” that they would “vote for Obama for all those reasons,” and that “making your kid say s*** he doesn’t understand is pretty f***** up.” The point that the parents are trying to make by using their son is interpreted differently by members of both parties. It persuades people who have not decided whether or not they are Democratic or Republican because it allows you to get a specific perspective on the Republican party. Many young people who agree...

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