How Starbucks Is Changing the World

Starbucks 1

How Starbucks is Changing the World

Denial Nichols, Jenny Bizzoco, Karl Namy & Brian Nichols

Mr. Scott Livingston

Bus – 274 – Business Case Study

ASB-751

January 16, 2008
Starbucks 2
Introduction, Company History, Mission Statement & Core Values – Denial Nichols Starbucks. That one word conjures up memories and thoughts for each of us. Maybe it is the place where you went on a first date, where you go to study, or where you go to just hang out. Whatever Starbucks means to you, it means more to the world and to the people around us. In this paper we are going to discuss the way that Starbucks is changing the world. From its early inception to what it is dong today, Starbucks is a world-changer. We will be discussing the beginning of Starbucks, its management, what Starbucks is doing for the environment, and various other aspects of the corporation. Starbucks is a household name and a modern day phenomenon. Just how did Starbucks get its start? While researching online, I found many different stories that have the same players, but different outcomes. What we do know is that three men and one coffee buyer started Starbucks and one man took over to make this great coffee company what it is today. It all started back in 1966 in Berkley, California. Alfred Peet opened his own coffee store, called Peet’s Coffee and Tea, selling roasted coffee beans. He used to work with his father back in the Netherlands where his father taught him how to roast an exceptional coffee bean. Peet then taught his roasting techniques to Jerry Baldwin, Zev Siegl and Gordon Bowker. Peet is widely credited with starting the specialty coffee revolution in the US. Among coffee historians, Peet is labeled as “the Dutchman who taught America how to drink coffee.” (http://en.wikipedia.org/wiki/Alfred_Peet). Peet’s Coffee and Tea is still in existence today. Starbucks 3 During the 60’s, Gordon Bowker,

References: 2006 Annual Report. Retrieved December 13, 2007, from Starbucks Web site: http://www.shareholder.com/visitors/dynamicdoc/document.cfm?CompanyID=S BUX&DocumentID=1382&PIN=&Page=18&Zoom=1x&Section=33416#33416 Adamy, J Alfred Peet. (n.d.). Retrieved January 20, 2008 from Wikipedia Web Site; http://en.wikipedia.org/wiki/Alfred_Peet Anderson, T. (April 23, 2006). Howard Shultz: the star of starbucks. Retrieved January 20, 2007, from http://www.cbsnews.com/stories/2006/04/21/60minutes/printable Bonander, Ross 5 Things you didn’t know. Retrieved December 13, 2007, from The Best Article Everyday Web site: http://www.bspcn.com/2007/12/10/5-things- you-didnt-know-starbucks/ Great Entrepreneurs. Retrieved December 13, 2007, from My primetime Web site: http://www.myprimetime.com/work/ge/schultzbio/index.shtml Starbucks 24 Ellis, D. (2007, June 8). Starbucks Needs a Shot of Caffeine. CNNMoney.com. Retrieved January 19, 2008, from http://money.cnn.com/2007/06/08/markets/spotlight_ sbux/index.htm Iversen, K. (2008, January 15). Brewing a Fresh Pot at Starbucks. Forbes.com. Retrieved January 19, 2008, from http://www.forbes.com/2008/01/15/starbucks-schultz-apple-pf-ii-in_ki_0115soapbox_inl.html Kiviat, Barbara Builders & Titans. Retrieved December 13, 2007, from Time.com Web site: http://www.time.com/time/subscriber/2004/time100/builders/100schultz.html Kleppinger, M 20, 2008, from http://www.worldnetdaily.com/news/ article.asp?ARTICLE_ID=45694 Levering, Robert (2005, January 24). Fortune. Retrieved December 13, 2007, from CNN Money.com Web site: http://money.cnn.com/magazines/fortune/fortune _archive/2005/01/24/8234074/index.htm Schouten, C. (2008, December). Starbucks Pours it on in Indiana. Indianapolis Business Journal Skeen, Dan Howard Schultz Secrets for Success. Retrieved December 13, 2007, from Success Television Web site: http://www.successtelevision.com//index.php? option=com_content&task=view&id=3676&Itemid=41 Starbucks. Retrieved December 13, 2007, from Wikipedia Web site: http://en.wikipedia.org/wiki/Starbucks#History Starbucks corporate governance Starbucks Corporate Social Responsibility 2006 Annual Report. (2006). Retrieved January 20, 2008 from: http://www.starbucks.com/aboutus/csrannualreport.asp Starbucks Corporation. (n.d.). Reference for Business Website. Retrieved January 20, 2008, from Starbucks mission statement. Retrieved December 13, 2007, from Starbucks Web site: http://www.starbucks.com/aboutus/environment.asp Starbucks 26 Turnbull, L. (August 30, 2005). Tempest brews over quotes on Starbucks cups. Retrieved January 20, 2008 from http://seattletimes.nwsource.com/html/localnews