How Social Media Can Benefit Your Business
A) Do this through Facebook is by connecting vendors to one another. Your efforts will be appreciated and could be rewarded by those you've helped connecting you with a vendor who may be interested in putting some business your way.
i. Passing on relevant links and posts to your customers and asking them for their reaction. Your customers will feel you value their opinion and don't just see them as your 'target market'.
ii. Answering common customer questions, sharing opinions and insight, breaking the 'latest news' in your industry. This will mark you out as being the first to give customers the inside track on what's going on, what the latest product developments are, and even what discounted goods or services are currently around. Also, respond quickly to any customer query or even a casual question. Your customers will feel valued. They will also regard your presence on the site as being constant rather than fleeting or intermittent. This will help to build trust.
B) Do this through YouTube is by uploading videos which not only help your customers, but also help you become recognized as an expert in your field. Teach others a specific skill and be sure to then emphasize what the benefit of acquiring that skill will mean to the user. Through passing on your knowledge you will be perceived not only as an expert, but one who is generous with their knowledge and open to helping others. In terms of generating feedback, you could also ask users if they found the information useful and for suggestions as to how the instructional videos you post each month may be improved.
i. Pointing your contacts towards a YouTube video where you let them know about which business events you will be attending in the coming months. You could also say how much you look forward to meeting them there, as well as any friends or associates they intend to bring along. This will get your contacts