how organisations use information
Assignment 1
How organizations use information
Kieran Westgarth
Contents
What is Information? 2
Qualitative 2
Quantitative 2
Primary 2
Secondary 3
How is information used? 3
Sources of Information 3
External Sources 4
Internal Sources 4
Reliability of Data Sources 5
Good information 5
Valid 5
Reliable 5
Timely 6
Fit for Purpose 6
Accessible 6
Cost-effective 6
Sufficiently Accurate 7
Relevant 7
Having the right level of detail 7
From a source in which the user has confidence 7
Understandable by the user 8
What is Information?
Information is a fact provided or learned about something or someone. Organisations can use information to work more effectively. There are many different types of information that organisations can use. These are qualitative information, quantitative information, primary information and secondary information.
Qualitative
Qualitative information is non-numeric information that is based on opinions. It is often word based and can’t be measured. An example of this would be if you were trying a drink, you would describe the taste of the drink and say if it is good or bad. This information is based on your opinion. Qualitative information is useful for a business because it gives them more detailed feedback. However, this feedback would take a long time to process.
Quantitative
Quantitative information is information that can be seen as factual information and is not based on opinion. It is often numeric and It can be directly measured. For example, asking someone how many hours of sleep they get on average. Quantitative information is useful for a business because it can help to measure customer satisfaction and attitudes to a product.
Primary
Primary information is information that has been obtained first hand or is original. It is usually acquired from web forms, interviews letters, etc. Primary information is more reliable than secondary information because it is gained directly from the source. An example of primary
How organizations use information
Kieran Westgarth
Contents
What is Information? 2
Qualitative 2
Quantitative 2
Primary 2
Secondary 3
How is information used? 3
Sources of Information 3
External Sources 4
Internal Sources 4
Reliability of Data Sources 5
Good information 5
Valid 5
Reliable 5
Timely 6
Fit for Purpose 6
Accessible 6
Cost-effective 6
Sufficiently Accurate 7
Relevant 7
Having the right level of detail 7
From a source in which the user has confidence 7
Understandable by the user 8
What is Information?
Information is a fact provided or learned about something or someone. Organisations can use information to work more effectively. There are many different types of information that organisations can use. These are qualitative information, quantitative information, primary information and secondary information.
Qualitative
Qualitative information is non-numeric information that is based on opinions. It is often word based and can’t be measured. An example of this would be if you were trying a drink, you would describe the taste of the drink and say if it is good or bad. This information is based on your opinion. Qualitative information is useful for a business because it gives them more detailed feedback. However, this feedback would take a long time to process.
Quantitative
Quantitative information is information that can be seen as factual information and is not based on opinion. It is often numeric and It can be directly measured. For example, asking someone how many hours of sleep they get on average. Quantitative information is useful for a business because it can help to measure customer satisfaction and attitudes to a product.
Primary
Primary information is information that has been obtained first hand or is original. It is usually acquired from web forms, interviews letters, etc. Primary information is more reliable than secondary information because it is gained directly from the source. An example of primary