How Low WIll You Go
Case: How Low Will You Go (Red Ruby)
Sex sells claims many advertisers and now sales professionals. The aforementioned statement should not be the typical mindset of sales professionals because it has the potential to not only damage the reputation of a company, but the individual(s) who own it. In the case of OptiMotors, Bob Carlton, should take immediate steps to end discriminatory practices and restore his company’s respectability. He should take this specific action for these three sold reasons: avoid sexual harassment lawsuits, bad press, and lackadaisical sales.
A sexual harassment case seems to be imminent at OptiMotors. April Hartley, OptiMotors first sales person, has resigned due to unfair treatment; April and Galen spend the same amount for client entertainment, but she is reprimanded for her expense reports. Joan Warren, a skilled closer, has been told by Galen that she cannot join him in entertaining clients at the Red Ruby due to her sexual orientation. This is a blatant act of discrimination and Joan knows it. OptiMotors CEO, Bob Carlton, can continue to stand by and do nothing. However, the results will be very costly. Data, over the past few years, shows that the amounts awarded for compensatory and punitive damages have risen. Therefore, Bob needs to look at EXHIBIT 1 and spring into action before the press gets wind of what is going on.
If the old adage, there is no such thing as bad press, holds true, then the more the. For some companies, this unintentional strategy could work. However, in Bob’s situation the odds are stacked against him. A tabloid titled, “sex for sales,” not only has the potential to erode the company’s image with potential clients, but it also has the potential to erode the company’s image with current clients. In addition, if data was released about April Hartley and, potentially, others who were unsettled by this tactless form of entertainment, OptiMotors could rest assured that they would lose a significant portion
Sex sells claims many advertisers and now sales professionals. The aforementioned statement should not be the typical mindset of sales professionals because it has the potential to not only damage the reputation of a company, but the individual(s) who own it. In the case of OptiMotors, Bob Carlton, should take immediate steps to end discriminatory practices and restore his company’s respectability. He should take this specific action for these three sold reasons: avoid sexual harassment lawsuits, bad press, and lackadaisical sales.
A sexual harassment case seems to be imminent at OptiMotors. April Hartley, OptiMotors first sales person, has resigned due to unfair treatment; April and Galen spend the same amount for client entertainment, but she is reprimanded for her expense reports. Joan Warren, a skilled closer, has been told by Galen that she cannot join him in entertaining clients at the Red Ruby due to her sexual orientation. This is a blatant act of discrimination and Joan knows it. OptiMotors CEO, Bob Carlton, can continue to stand by and do nothing. However, the results will be very costly. Data, over the past few years, shows that the amounts awarded for compensatory and punitive damages have risen. Therefore, Bob needs to look at EXHIBIT 1 and spring into action before the press gets wind of what is going on.
If the old adage, there is no such thing as bad press, holds true, then the more the. For some companies, this unintentional strategy could work. However, in Bob’s situation the odds are stacked against him. A tabloid titled, “sex for sales,” not only has the potential to erode the company’s image with potential clients, but it also has the potential to erode the company’s image with current clients. In addition, if data was released about April Hartley and, potentially, others who were unsettled by this tactless form of entertainment, OptiMotors could rest assured that they would lose a significant portion