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How Is Nba Marketed

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How Is Nba Marketed
HOW IS THE NATIONAL BASKETBALL ASSOCIATION MARKETED?

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I. INTRODUCTION…………………………………………………………….. 1

II. INTERNATIONAL MARKETING…………………………………………... 2, 3 III. MARKETING IN CHINA…………………………………………………….. 3, 4 IV. MARKETING TO HISPANICS………………………………………………. 4 V. DIFFERENT RESOURCES USED IN MARKETING……………………….. 5 VI. MARKETING PARTNERS…………………………………………………… 6, 7 VII. MARKETING NBA PLAYERS………………………………………………. 7 VIII. CONCLUSION……………………………………………………………….... 8

LIST OF TABLES AND CHARTS Tables I. National Basketball Association (NBA) League Statistics…………………….. 9

Charts 1. Top 10 Valued Teams in the NBA……………………………………………… 9 2. Table of NBA Finals Average Nielson Ratings………………………………… 10

HOW IS THE NATIONAL BASKETBALL ASSOCITATION MARKETED?

The National Basketball Association (NBA) is North America’s professional men’s basketball league that is composed of 30 teams, 29 teams in the United States and one in Canada. The NBA is one of the four major sports leagues, which include Major League Baseball (MLB), the National Football League (NFL), and the National Hockey League (NHL). The NBA was founded in New York City on June 6, 1946 as the Basketball Association of America (BAA). The league eventually adopted the name National Basketball Association in 1949 after merging with the rival National Basketball League (NBL). The NBA is the third most watched sport in the world behind soccer and cricket. This league has grown into a multi-billion dollar industry that is watched worldwide. With the NBA being such a huge worldwide sport, the league has had to come up with many different ways to market the NBA. The marketing for this league can also seem to be difficult at times especially when NBA teams are mostly located in the United


Cited: Janoff, B. (2005, December 12). The Game: NBA Marketing Mantra: Think Global, Act Local NBA Playoffs. Retrieved July 2, 2010, from http://www.multichannel.com/article/450930- Talalay, S. (2009, October 9). NBA launches comprehensive Hispanic marketing initiative Tedesco, R. (2008, October 6). NBA Expands Marketing Partnerships for European Tour. Retrieved July 2, 2010, from Wojnarowski, A. (2010, April 13). Wall could soon join Lebron’s marketing firm. Retrieved July 1, 2010, from http://sports.yahoo.com/nba/news?slug=aw-
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