Travel & Tourism
Book 3 Assessment 1
Explain how governments may intervene in the management of destinations.
In this assessment I will be looking at why tourism is so important to the UK’s economy and how the government influences tourism. I will be looking at the roles of DCMS and tourism organisation boards and local councils. I have chosen the New Forest in Hampshire to investigate how the government plays a role in the day to day running of the destination.
When I searched online, how do governments intervene in the management of destinations, I found this statement “Governments become involved in tourism either through direct action to develop facilities and areas or indirectly by nurturing organisations that foster tourism.” (www.download-it.org) now I will be looking into this statement and find out how it is true in the destination I have chosen.
Tourism is very important to the UK’s economy with 27 million tourists arriving in 2004, and provides many jobs in the UK. “A report commissioned by VisitBritain and Tourism Alliance states that the UK tourism industry is worth just over £110 billion and employs more than 1.3 million people.” (www.prospects.ac.uk). London is the most visited city in the world with “15.6 million visitors in 2006” (en.wikipedia.org). The London Eye was the top charging attraction with “3.7 million visitors.” (www.news.bbc.co.uk).
The Department for Culture, Media and Sport work with the tourism industry and the public sector to improve the reputation of the UK at home and abroad as a world class destination. The DCMS is responsible for the tourism policy in the UK and determines the responsibilities and actions of public sector organisations in key areas such as marketing and quality. This is because “the department provides much of the funding for tourism organisations. For example, the grant for 2004/05 to VisitBritain for promoting Britain overseas was £35.5 million. Further marketing was granted for domestic marketing and for the specific marketing of England as a destination.” (BTEC Travel and Tourism Book 2). On the Department for Culture, Media and Sport’s websites tourism section they state that “We work with the industry and the public sector to improve the reputation of the UK at home and abroad as a world class destination.” (www.culture.gov.uk). With their current priorities being to create a tourism legacy from the 2012 Games and boost the domestic tourism market. The Department for Culture, Media and Sport is also responsible for ensuring that the historic environment of England is properly protected and conserved for the benefit of present and future generations. The Department for Culture, Media and Sport is also responsible for ensuring that the historic environment is properly protected and preserved and considered for the benefit of present and future generations. Also to promote the understanding of the historic environment so people can appreciate and enjoy the heritage assets. The DCMS “fund English Heritage, Government statutory advisor on the environment, and the largest non-lottery funded grant funding for heritage assets.” (www.culture.gov.uk)
VisitBritain is Britain’s official national tourism agency, which is responsible for marketing Britain to overseas visitors as well as promoting Britain to the people who live in Britain itself. VisitBritain works with thousands of organisations from around the world.
Tourism is important for The New Forest because it generates jobs and boosts the economy. “The New Forest is enjoyed by millions of people every year, the majority of visits (13.5 million) are day trip visitors (including those who live within the forest). Almost 1 million visits include an overnight stay (3 million nights) and the majority of those are by the UK residents. Tourism creates over 7980 jobs in the forest and generates nearly £400 million in tourism expenditure.” (www.newforst.gov.uk). The New Forest National Park was created...
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