How Does Tourism Affect The Tourism Industry

The information revolution and globalization have dramatically changed the business landscape. The evolution of the internet into a real-time medium of information exchange, removal of impediments to international business activities and in general increased global awareness of societies, have not only provided new opportunities for businesses but have also increased public scrutiny into business activities and consequences. Increased stakeholder sensitivity to environmental and social issues have begun to exert strong pressures on businesses that were envisioned neither by regulatory authorities nor business people. Hence, businesses’ success, legitimacy and survival have become dependent on compliance not only with laws and rules set out
Tourism, which is becoming a major driver not only of economic development but cultural exchange and global awareness, has also adopted CSR. Increasing material wealth and living standards in developing nations mean that societies which until recently were relatively isolated from other parts of the world are becoming integrated. Worldwide development in transportation infrastructure is increasingly making any place on earth a potential destination for tourism. While considered, relatively, a low environmental impact industry, tourism too has potential negative impacts on its environment.

As one of the principle components of the tourism industry hotels, like all other businesses, seek profitability for economic sustainability and competitive advantage. Also, like all other businesses, hotels are not exempt from the forces that dictate compliance to stakeholder standards. Hence, CSR is very relevant for hotel businesses. Business decisions, operations and communications of hotels reflecting CSR awareness is no longer discretionary decisions but an implied mandate. Therefore CSR implementation through corporate communications by hotel businesses is fast becoming the standard for