How Does the Implementation of Apps and E-Subscriptions Effect Newspaper Publishers Revenues and Their Strategies for Further Businesses?

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Topics: Newspaper
* Letter of Transmittal

Strategic Advisor
Email: @NEWSPAPER.com
Tel: +1 437 555 670

Marc Sullivan
CEO Chicago Tribune
435 N. Michigan Ave.
Chicago, IL 60611

Dear Mr Sullivan,
I am pleased to present to you the report about the current effects of Applications and E-commerce on newspaper publishers and furthermore strategic recommendations for your company.
This report has been prepared according to the upcoming extraordinary session of Chicago Tribune Newspapers CEO’s, Strategic Advisor and the consultancy assistance of McKinsey Strategic Department.
This report covers the current situation of circulations and subscriptions regarding the digital era as well as available technologies for newspaper publishers to increase their revenues.
Also includes an evaluation of business strategies and activities regarding Chicago Tribunes’ major competitors.
This report covers some recommendation for further strategic positioning and investments to create a competitive advantages.
In presenting this report, I want to pay tribute to the work of every one of my colleague throughout the strategic department and all journalists within this newspaper. It is a pleasure to find strategies and solutions to keep our business alive and develop further goals.
If you have any further questions, please do not hesitate to contact me at any time.

Yours sincerely,

Strategic Advisor
Chicago Tribune

*

HOW DOES THE IMPLEMENTATION OF APPS AND E-SUBSCRIPTIONS EFFECT NEWSPAPER PUBLISHERS REVENUES AND THEIR STRATEGIES FOR FURTHER BUSINESSES?
A case for Chicago Tribune Newspaper

Executive Summary

Newspaper publishers are facing the new digital era with different strategies. Chicago Tribune needs to evaluate the current market position and implement business strategies to increase its revenue.
This report shows a detailed evaluation of the current circulations and reasons for changes of advertising from in-print to web-based, which



References: Aamoth, D. (2011, February 16). Google Announces One Pass as Publishers Push Agianst Apple Subscriptions. TIME . Aamoth, D. (2011, February 15). The Basics behind Apple 's New Subscription Payment System. TIME . Carr, D. (2010). The Financial Times: A Newspaper with good business nesa about itself. The New York Times . G.L. (2010, June 21). Are apps the future of news? The economist . Gans, J. (2011). Apple 's New Platform Battle. Harvard: Harvard Business Report. Isaachson, W. (2009, February 05). How to save your newspaper. TIME . Luscombe, B. (2010, January 20). The New York Times to gingerly charge for websites. TIME . McCracker, H. (2011, January 20). Your best e-readers may be no e-readers. TIME . Merholz, P. (2011). Pricing Problems and the New York Times Digital Subscription. Harvard: Harvard Business Report. Peters, J. W. (2010). Newspaper Circulation Falls Broadly but at Slower Pace. The New York Times . Peters, J. W. (2010). The Time Announces Digital Subscription Plan. The New York Times . Peters, J. W. (2011). Times Rolls Out Its Pay Design For Web Users. The New York Times . Peters, J. W. (2011). Under Pay Model, Little Effect Seen on Papers ' Web Traffic. The New York Times . Pfanner, E. (2011). Financial Times Digs Gold Out of Data. The New York Times . Plambeck, J. (2010). Newspaper circulation falls nearly 9%. The New York Times . Standage, T. (2010, November 22). Metering the news. The Economist . The Business Times. (2011). Is there no one who can take on Apple? The Business Times . w.A. (2010, November 22). Metering the news. The Economist . w.A. (2011, July 07). Reinventing the Newspaper. The Economist . w.A. (2011, May 09). Time Inc. on Ipad subscriptions in the App Store. TIME .

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