How Does Social Media Affect the Fashion Industry?
6AD002
Dissertation
BA (Hons) Fashion & Textiles
“How has the fashion industry been affected by social media?”
By
Sameela Arshad
1016583
1
Abstract Many writers have attempted to discuss the question of how social media affects the fashion industry and other industries in this respect. However, with the current rate of technological advancements, the world is forced to adapt to current trends and crazes with the current being social media, which in turn is affecting all industries. This research paper will give an insight to how the fashion industry has been adapted to social media, how the fashion industry has benefited from this and also how the fashion industry has faced problems because of this. To give a good understanding of the research field, secondary research was used as it shows what others have discussed about the topic, what other researchers have found and what the fashion industry has said about it themselves. This involved reading journal articles around the subject, web pages, fashion blogs and personal opinions from individuals all over the world. The second part of the research carried out was primary market research; this involved creating questionnaires, which were then filled out on the social media site Facebook, as this was the best way to obtain quick reliable feedback.
2
Contents
Chapter 1 Chapter 2 Chapter 3 Introduction What is social media? The impact social media is having on the fashion industry Chapter 4 The impact social media can have on the fashion industry in the future Chapter 5 Chapter 6 Conclusion Appendices 1. 2. 3. 4. 5. Logbook Bibliography Glossary Images Questionnaires The three pillars of fashion Analysis of primary research results Page 12 - 13 Page 14 Page 15 Page 16 – 38 Page 10 - 11 Page 4 Page 5 – 6 Page 7 – 9
3
1. Introduction This research paper aims to study how social media today has influenced the fashion industry and if the positive aspects of this outweigh the negative. Social media in this
Dissertation
BA (Hons) Fashion & Textiles
“How has the fashion industry been affected by social media?”
By
Sameela Arshad
1016583
1
Abstract Many writers have attempted to discuss the question of how social media affects the fashion industry and other industries in this respect. However, with the current rate of technological advancements, the world is forced to adapt to current trends and crazes with the current being social media, which in turn is affecting all industries. This research paper will give an insight to how the fashion industry has been adapted to social media, how the fashion industry has benefited from this and also how the fashion industry has faced problems because of this. To give a good understanding of the research field, secondary research was used as it shows what others have discussed about the topic, what other researchers have found and what the fashion industry has said about it themselves. This involved reading journal articles around the subject, web pages, fashion blogs and personal opinions from individuals all over the world. The second part of the research carried out was primary market research; this involved creating questionnaires, which were then filled out on the social media site Facebook, as this was the best way to obtain quick reliable feedback.
2
Contents
Chapter 1 Chapter 2 Chapter 3 Introduction What is social media? The impact social media is having on the fashion industry Chapter 4 The impact social media can have on the fashion industry in the future Chapter 5 Chapter 6 Conclusion Appendices 1. 2. 3. 4. 5. Logbook Bibliography Glossary Images Questionnaires The three pillars of fashion Analysis of primary research results Page 12 - 13 Page 14 Page 15 Page 16 – 38 Page 10 - 11 Page 4 Page 5 – 6 Page 7 – 9
3
1. Introduction This research paper aims to study how social media today has influenced the fashion industry and if the positive aspects of this outweigh the negative. Social media in this