How Does Consumer Society Give Us Choice?

Topics: Sociology, Zygmunt Bauman, Game theory Pages: 4 (1294 words) Published: April 6, 2011
How does consumer society give us choice?

In this introduction to appositely answer the question on whether consumer society gives us choice, i will be firstly be discussing what consumerism is within the context of cultured capitilist society. Within this essay I will disclose a counter-arguement which will assist me within the context that surround this discussion. To do this i will be examining the following beneficial texts from 'Making Social Lives.' The following relevance within this source that is integral for the support of this arguement is the sociologist Thorstein Vebenand how he suggests conspicious consumption effects society. Also Warren Susman indicates we consume for self image. The text that bears references against choices within consumer society is the marxist/postmodernist theorist Zygmunt Bauman. I aim to conclude whether we get choice in a consumer society by looking at supermarkets. This will enable me to correctly identify how much choice people get by looking at statistics from different sources. To begin with, consumerism is a context within cultured capitilism that consists of a social and financial order that is based upon an organized production and inticement of the increased desire to purchase goods.A consumer society means buying and selling of mass-produced products and services and it is the dominant economic activity that takes place in modern society. There are many factors of consumption to consider including how people have unique personalities and what they consume to express their individuaity. Also how their are divisions in society which is the seduced and repressed. Additionally, conspicious consumers have wealthiness which defines someone just by what they are wearing for example, named brands. Finally, consumption is more than just puchasing things taking into account rubbish and its values. Firstly, Zygmunt Bauman's theory to social consumption is the seduced and the repressed. The benefits according to Bauman...
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