How does advertisement influence people's behaviour?

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Abstract

In the modern world, advertisement is everywhere. In every abundance walk of life, there are huge competitions. As a result, advertisement has become more important. If you can be more noticeable, it means you would have chances to market. Therefore, advertising has great impact on different people. Advertising, is mainly used in market, refer to marketing message, which is presented by an identified sponsor in extinctive media such as the television, newspapers, radio, magazines and Internet. The term may be used to refer to message presentation in the marketplace. The term may also be extended to show a product in a television program or movie, which in order to target audience. This research paper focus on how does advertisement influence children and women on the society?

Nowadays, advertisements can be found everywhere in our daily life. When you are walking on the street, you can see the advertisements in the shops or markets. When you are watching TV, advertisements appear between programs. When you are reading newspapers, there are advertisements in the newspapers. Since advertisements are so popular in our daily life, they have great impact on the society and people’s behaviors. The influence can be in positive and negative ways. First of all, since advertisements are what we use to provide information for the customers, through advertisements, customers can get a lot of useful information like the functions of a product, the price of it and where they can buy it. In a manner of speaking, advertisements give us suggestions on what to buy and how to improve our life quality. Secondly, good advertisements can always stimulate consumer’s purchase desire. Such advertisements can usually help increase the sales of a kind of product. Therefore, advertisements can boot the profit of a company and



References: Kara Chan and James U. McNeal. (2004). Advertising to children in China. Goffman, Erving and Harper and Row. (1979). Gender Advertisements. Publishers, Inc., NY. Fera, Rae Ann. (2006). Women in Advertising. CanWest Digital Media. Toronto, Ont. Levy, Jane C. (2008). Advertising to Women. Journal of Creativity in Mental Health. Chanelle, Harbin. (2006). The Effect of Advertisements on women in society. Retrieved from

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