How Do Trend in the Marketing Industry, Such as Integrated Marketing, Affect Advertising?

Topics: Marketing, Advertising, Marketing strategy Pages: 3 (1053 words) Published: February 12, 2011
1. How do trend in the marketing industry, such as integrated marketing, affect advertising?

Nowadays, there are too many trends in the marketing industry which we can see all over the places. These trends do not only give implication to the industry itself, it also affects the advertising field as well. Internet Marketing is an all-inclusive term for marketing products and/or services online – and like many all-inclusive terms, Internet marketing means different things to different people. Essentially, though, Internet marketing refers to the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take action, web site design strategies, online promotions, reciprocal linking, and email marketing – and that’s just hitting the highlights. This is one of the trends in the marketing industry. These trends affect the advertising field by allowing them to promote a product or services widely through the internet. Many firms are embracing a paradigm that is shifting the focus of advertising methodology from traditional text and image to the JavaScript and Adobe Flash, which is known as the online advertising. The potential customer can access information concerning the service or product to help in deciding the need or use of products through online. Another that are often used by the marketers is applying local cultures in a global product. In this trend they usually brings in a global product into a country and applies a local culture to it, such as the country’s national language, costumes, local celebrities and much more just to attract their local customer to buy the product. Understanding a country’s culture is a key to global success. Food, food retail, beverages, household cleaning and personal care products are highly subject to the influence of culture because they are rooted in local...
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