How Did Mcdonalds Use Chicken Nuggets In American Society

Chicken McNuggets and American Society The Chicken McNugget has been a popular product in American fast food chain for years. However, the product has not been around for quite that long. The first Chicken McNuggets marketed and sold at McDonald’s fast food chains occurred in 1983. Thirty-three years later, McDonalds still abundantly sells Chicken McNuggets to a variety of audiences.
Of those two audiences, children and adults are easily targeted by McDonalds and its advertisements. With this being said, tons of chicken McNuggets are sold by McDonalds to both the youth and the adults as a quick and easy meal or a snack on the go. However, many customers are unaware of how chicken nuggets are made and the health concerns that surround the product.
Throughout this essay we will go more in depth with the chicken McNugget on how it was made and advertised, the recent changes McDonald’s has made to fit the concerns of parents and adults and how that changed the advertising approach as Mcdonald’s battled to keep their product in popular demand. Along with research a survey will be provided to convey the popularity of the chicken nugget amongst a couple of peers. The Chicken McNugget first hit the fast food chain in 1983 after McDonald’s popularity plummeted due to health assertions made by the American society. America, since the 1950’s entered an era that would be marked by a new health epidemic: obesity. At the forefront of the fast food chains was McDonald’s due to its popularity for quick and easy meals. Emelyn Rude, journalist for Time Magazine, shines a limelight on this struggling period for McDonald’s when she writes, “Ever more people were
Chicken nuggets advertisement has certainly seen many forms, some more extreme than others. In one recent advertisement by Leo Burnett, we are introduced to a stack of chicken McNuggets over an internet search bar that has the letter “c” typed in and showing two results: the first being “chicken McNuggets” and the second being “Christmas” (1). To better understand this advertisement we must understand how the internet search engine bar works. Typically the word/object most popular and most searched for shows up first in the list, the following words/objects being the lesser popular. So in this advertisement McDonald’s is implying that the popularity of its chicken McNuggets has managed to surpass the popularity of Christmas. Bold statements like these can only be supported by bold numbers in sells of one single product and that is definitely true for the nuggets. This is an excellent example of how far a company goes to advertise even if it means making statements against popular culture. Christmas is cherished dearly in the United States. Yet most see this as a minor joke and continue to buy chicken