How commity fetishism works

Topics: Cancer, The New York Times, Non-profit organization Pages: 18 (5749 words) Published: November 2, 2014
This organization abides by the one for one idea. That is, for each pair of shoes that you purchase, TOMS will donate a pair to a child in need. Started by Blake Mycoskie in May 2006, TOMS has given 10,000 pairs of shoes to children in Argentina and 50,000 pairs of shoes to children in South Africa. And helping Mycoskie to spur on this cause and complete its mission is the band, Hanson. They realized that their music, vision and a willingness to get involved could help promote TOMS. Hanson informed their fans about TOMS shoes and encouraged them to get involved. Other celebrities such as Scarlett Johansson, Jessica Biel, Tobey Maguire, Lindsay Lohan and Brittany Murphy have been spotted wearing TOMS. By wearing these shoes, celebrities raise awareness for the cause and drive up demand for the product. These shoes, made of rubber and canvas, look like the opposite of what our culture considers high fashion. But because celebrities sport these shoes, TOMS have become the new look. LiveStrong

In 1997 after he was diagnosed with testicular cancer, Lance Armstrong founded the Lance Armstrong Foundation to equip cancer patients with the knowledge and confidence to become cancer survivors, not cancer victims. In 2005, Armstrong launched his famous LiveStrong wristband campaign to raise money and awareness for his foundation. The phrase “LiveStrong” is inscribed on a yellow wristband and sold all over the world. These wristbands have become widely-used for supporting other organizations and non-profits as well a new fashion trend among young adults. His innovation has encouraged cancer patients to keep on fighting and created new ways for other groups to promote their mission and raise money. We All Have AIDS…If One of Us Does.

This slogan was coined to unite the plethora of HIV/AIDS organizations into a community with a single message. The We All Have AIDS campaign calls for an end to the HIV/AIDS stigma. “It is a powerful display of the unity and solidarity we all share with the 40 million men, women, and children living with HIV/AIDS around the world.” This campaign, launched on World AIDS Day in 2005 by Kenneth Cole, featured t-shirts (as worn by actor T.R. Knight) and advertisements appearing in over 200 magazines and newspapers including The New York Times, The Boston Globe and Chicago Tribune. The campaign features celebrities such as Richard Gere, Whoopi Goldberg, Tom Hanks, Alicia Keys, Will Smith and Rosie O’Donnell. Without Cole’s connections and influence, this campaign might not have been possible. Celebrities have always provided our society with gossip, laughter, fashion, style, music, movies, television, speeches and award shows. And now we can add service to the list. Celebrities serve our culture by being a driving force behind non-profit organizations and campaigns. Celebrities first entertained our world, and now they are changing our world. Kristin Mc.

LiveStrong
In 1997 after he was diagnosed with testicular cancer, Lance Armstrong founded the Lance Armstrong Foundation to equip cancer patients with the knowledge and confidence to become cancer survivors, not cancer victims. In 2005, Armstrong launched his famous LiveStrong wristband campaign to raise money and awareness for his foundation. The phrase “LiveStrong” is inscribed on a yellow wristband and sold all over the world. These wristbands have become widely-used for supporting other organizations and non-profits as well a new fashion trend among young adults. His innovation has encouraged cancer patients to keep on fighting and created new ways for other groups to promote their mission and raise money. We All Have AIDS…If One of Us Does.

This slogan was coined to unite the plethora of HIV/AIDS organizations into a community with a single message. The We All Have AIDS campaign calls for an end to the HIV/AIDS stigma. “It is a powerful display of the unity and solidarity we all share with the 40 million men, women, and children living with HIV/AIDS...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • work Essay
  • How it works Essay
  • Routers
  • HOW CANCER CELLS WORK Essay
  • How a Pendulum Works Essay
  • How Participation Works Essay
  • How Internet Works Essay
  • How Atv's Work Essay

Become a StudyMode Member

Sign Up - It's Free