Every industry is always faced with some points of ups and downs in terms of demand and supply. This is an implication that the market is not constant or moves in one direction of steady rise in supply or demand. However, it is important to note that the fluctuations or ups and downs in demand are as a result of various factors, which control influence demand in the market. These factors differ from one industry to the other. The tourism and hospitality industry is one of the industries, which face numerous fluctuating demands due to the low and high seasons of the industry. It is largely dependent on seasons and it is very important for the players of this market to be able to read and understand the trends very well to avoid massive losses that normally come with season changes. Since the seasons are there to stay or the industry can do nothing to change them, it is up to the industry players to be innovative or sensitive enough to find ways of handling every season or market moment that comes across. Also, it must come up with strategies that can help them to avoid numerous market losses. In this essay, there are some methods will be mentioned to explore the possibilities of how tourism and hospitality businesses manage their enterprises to account for fluctuations in demand with using some examples.
The tourism, hospitality and events incorporate accommodation, restaurants, gaming, tour operations, holiday parks and events, amongst a wide range of events and activities. The markets that exist in tourism and hospitality provide potential benefits in the promotion of a nation’s economy and in marketing its products and services. Tourism is an economic sector that is composed of numerous industry participants. It is considered that the tourist product, as well as the visitors’ experience is generally an amalgam of services that fall across a wide range
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