household product

MarketLine Industry Profile

Household Products in the Netherlands
January 2014
Reference Code: 0176-2080

Publication Date: January 2014

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PIED

Netherlands - Household Products
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0176 - 2080 - 2012
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EXECUTIVE SUMMARY
Market value
The Dutch household products market grew by 1.4% in 2012 to reach a value of $2,039.3 million.

Market value forecast
In 2017, the Dutch household products market is forecast to have a value of $2,178.9 million, an increase of 6.8% since
2012.

Category segmentation
Paper products is the largest segment of the household products market in the Netherlands, accounting for 37.3% of the market's total value.

Geography segmentation
The Netherlands accounts for 3.5% of the European household products market value.

Market share
Procter & Gamble Company, The is the leading player in the Dutch household products market, generating a 16.1% share of the market's value.

Market rivalry
The Dutch household products market is fragmented with the top four players accounting for 44.6% of the total market value. Netherlands - Household Products
© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

0176 - 2080 - 2012
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TABLE OF CONTENTS
Executive Summary..........................................................................................................................................................................2
Market value ..................................................................................................................................................................................2
Market value