Hotel Purbani International
Contents of the Term Paper:
Background of the company and the brand
Different communication used by the company and the brand
Problem Definition
Marketing Research
Marketing communication planning process: o Context analysis o Communication objectives o Marketing communications strategy
Communications mix [tools and media]
Scheduling and Implementation
Evaluation and Control
Integration of all the tools and media
Background of Hotel Purbani Int. Ltd. and the Brand:
Hotel Purbani Int. Ltd. Was built in 1964, an exotic 3 star standard hotel ideally located in the Center of Dhaka City. Their service with a smile and their commitment to ensuring you feel at home away from home, just some of the reasons why you will be comfortably taken care by a group of professionals. Located in the heart of the city & central business zone Motijheel Commercial Area where all main branches of national, international & Multinational companies are situated. It is only 5 minutes walking distance from Dhaka National Stadium, 5 minutes or 2 kilometers drive from Kamalapur, the main Railway Station of Dhaka and about 20 kilometers or, 45 minutes drive away from Hazrat Sahjalal International Airport. (The location of Purbani International Hotel in the heart of the Capital- Dhaka)
Rooms: All guest rooms are elegant and contemporary in design, complete with all the latest amenities and facilities. The brand new guest rooms are uniquely planned with expressive interior, advanced technology specifications and comfortable accommodations, which escape the ordinary and most importantly, delight your senses. The hotel also facilitates state-of-the-art Conference Hall and the Restaurant on the first level, fully equipped Business Centre on the first floor, Banquet Hall, Conference Hall and meeting Room. At Purbani Hotel, the employees open their doors to the world with a promise of excellence in service
Background of the company and the brand
Different communication used by the company and the brand
Problem Definition
Marketing Research
Marketing communication planning process: o Context analysis o Communication objectives o Marketing communications strategy
Communications mix [tools and media]
Scheduling and Implementation
Evaluation and Control
Integration of all the tools and media
Background of Hotel Purbani Int. Ltd. and the Brand:
Hotel Purbani Int. Ltd. Was built in 1964, an exotic 3 star standard hotel ideally located in the Center of Dhaka City. Their service with a smile and their commitment to ensuring you feel at home away from home, just some of the reasons why you will be comfortably taken care by a group of professionals. Located in the heart of the city & central business zone Motijheel Commercial Area where all main branches of national, international & Multinational companies are situated. It is only 5 minutes walking distance from Dhaka National Stadium, 5 minutes or 2 kilometers drive from Kamalapur, the main Railway Station of Dhaka and about 20 kilometers or, 45 minutes drive away from Hazrat Sahjalal International Airport. (The location of Purbani International Hotel in the heart of the Capital- Dhaka)
Rooms: All guest rooms are elegant and contemporary in design, complete with all the latest amenities and facilities. The brand new guest rooms are uniquely planned with expressive interior, advanced technology specifications and comfortable accommodations, which escape the ordinary and most importantly, delight your senses. The hotel also facilitates state-of-the-art Conference Hall and the Restaurant on the first level, fully equipped Business Centre on the first floor, Banquet Hall, Conference Hall and meeting Room. At Purbani Hotel, the employees open their doors to the world with a promise of excellence in service