Hotel Industry

Topics: Marketing, Hotel, San Diego Pages: 25 (6607 words) Published: March 13, 2013
Business 599 – Final Project
Business Plan

“Radhe Palace” Hotel & Suites

Southern States University
Newport Beach Campus
Winter 2012

Kunal S Shah

Gary W. Lawson, DPA

Non-disclosure and confidentiality agreement

The undersigned _______________ hereby agrees that all financial and other information that he will receive concerning “Radhe” Hotel & Suites is confidential. The information shall remain the property of “Radhe Palace” Hotel & Suites and shall be returned to “Radhe Palace” Hotel & Suites promptly upon request together with all other copies.

Recipient acknowledges that no remedy of law may be adequate to compensate “Radhe” Hotel & Suites for a version of this agreement and recipient hereby agrees that in addition to any legal or other rights may be available in the event of a breach hereunder, “Radhe” Hotel & Suites may seek equitable relief to enforce this agreement in any court of competent jurisdiction.

____________________________ _________________ SignedDate

This document contains confidential information. It is given to you for information purposes only. Its contents shall remain the property of “Radhe Palace” Hotel & Suites and shall be returned to “Radhe” Hotel & Suites when requested. This business plan does not imply an offering of securities.

Table of Contents

1. Executive summary
1. Mission statement
2. Vision statement
3. Objectives
4. Keys to success
2. Company summary
1. Company ownership
2. Start-up summary
3. Legal requirements
3. Products/Services
1. Products/Services
4. Market analysis summary
4.1 Market Description
4.2 Market segmentation
4.3 Target market segment strategy
4.4 Market needs
4.5 Industry analysis
5. Strategy and implementation summary
1. Competitive edge
2. Market strategy
3. Launch marketing
4. Sales strategy
1. Sales forecast
5. Milestones
6. SWOT analysis
6. Web plan summary
1. Website marketing strategy
2. Website development requirements
3. Social media
7. Management summary
1. Personnel plan
2. Organizational chart
8. Financial Plan
1. Important assumptions
2. Break-even analysis
3. Projected profit and Loss
4. Projected cash flow
5. Projected balance sheet
9. References

1. Executive summary

“Radhe Palace” hotel & suites is a different and unique hotel business concept which will provide excellent home-like with a warm Indian traditional environment for our most valued customers with great team work, consistent standard services and integrity.

Hotel will be located in the heart of San Diego city. I am planning to buy a bankrupt hotel in the hotel circle area. This is a prime location for a hotel and service industry. “Radhe Palace” hotel & suites is an economical hotel with approximately 60 rooms. The rooms are of various sizes: one bed, two bed etc with all the basic facilities inside. Free Wi-Fi high speed internet, morning breakfast, free parking and free T.V. channels which includes news and entertainment channels as a complimentary package for our valued customers.

“Radhe Palace” hotel & suites is targeting leisure people and young adults. Also, business traveling persons are the focused target market customers, as there are many convention centers near the hotel’s location. According to the US Census, 2011, San Diego is the 2nd largest city in state of California and 8th largest city of United States of America. As it is a popular city for tourism, each year around 30 million tourists visit San Diego. So, tourists are also the target market. San...

References: Lipson, C. (2006). Cite right. Chicago, IL: The University of Chicago Press.
Amato, C.J. (2008). The world’s easiest guide to using the APA (4th ed.). Corona, CA
Alai, David, Diana Kramer, and Richard Montier
Peterson, Pamela (1999). Analysis of Financial Statements. New York: Wiley. p. 92. ISBN 1883249597.
Butscher, S., Vidal, D., & Dimier, C. (2009). Managing hotels in the downturn: Smart revenue growth through pricing optimization. Journal of Revenue & Pricing Management
Watkins, E. (2010). MARKETING PROS GO TO WAR. Lodging Hospitality, 66(2), 32-34. Retrieved from Business Source Premier Database
Robert, H (2011) Business Plans & Financial Statements Template Gallery
American Hotel and Lodging Association, 1201 New York Ave. NW., Suite 600, Washington, DC 20005-3931. Retrieved November 3rd, 2011 from
2011 SDM, City Information
Reviews and advice on hotels, retrieved November 10th, 2011 from
Current and Quick ratio, retrieved November 13th, 2011 from Yahoo Finance Journal
Diane, C. (2011) HVS International Journal. Hospitality FF & E Purchasing, Retrieved November 12th, 2011 from
Business plan hand book, 2011
U.S. Census Bureau (2011). U.S. Census Bureau State & County Quick facts
Hartman, Dennis
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Marketing Strategy and Recommendations for The McKinzie Hotel Group's Newest Hotel in Dubai, UAE Essay
  • The Structure of the Hotel Industry Essay
  • Consumer Herding Behavior in the Hotel Industry: An Outline Essay
  • Hotel valuation Essay
  • Hotel Reservation Essay
  • Essay about Two Hotels
  • Rosewood Hotels Essay
  • Information System at Homestyle Hotels Essay

Become a StudyMode Member

Sign Up - It's Free