Hotel Analysis

Topics: Strategic management, Management, Porter five forces analysis Pages: 4 (736 words) Published: March 19, 2009
Decisions of Hotel Industry subject to Judicial review.

Hotel industry

Industry Analysis - Hotels, Motels, And Other Lodging Places

The purpose of this study is to analyze the premium segment of the hotel industry. In this regard, we used primary data to focus on two hotels within the groups discussed to understand the relative importance of the strategic dimensions.

Based on the positioning obtained, we have tried to understand the strategic groups operating in the industry and map them along certain key dimensions. We have concluded by analyzing the impacts of the forces on members of different strategic groups.

Introduction
This is an intermediate progress report (of the group project). The industry chosen for the analysis is the Hotel Industry in India. We have chosen to concentrate on Premium Segment of the Hotel Industry.

Scope of Project
Hotels can be classified according to the type of property (premium/budget), type of player (foreign/domestic), number of hotels (chains/single/dual).

We are focusing on the premium segment of the hotel industry. General industry analysis and profiling of players form the major part of the project. These have been carried out with the help of SWOT analysis, Strategic Grouping and Porter's Five Forces Model.

S ' Strengths

W - Weaknesses

O - Opportunities

T ' Threats

SWOT analysis may limit the strategies considered in the evaluation. "In addition, people who use SWOT might conclude that they have done an adequate job of planning and ignore such sensible things as defining the firm's objectives or calculating ROI for alternate strategies.

The usefulness of SWOT analysis is not limited to profit-seeking organizations. SWOT analysis may be used in any decision-making situation when a desired end-state (objective) has been defined. Examples include: non-profit organizations, governmental units, and individuals. SWOT analysis may also be used in...
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