Preview

Hotel' Sector Five Forces Analysis

Powerful Essays
Open Document
Open Document
7374 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Hotel' Sector Five Forces Analysis
INDUSTRY PROFILE

Hotels & Motels in Europe
Reference Code: 0201-0520 Publication Date: October 2011

www.datamonitor.com
Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai, UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e: datamonitormena@ datamonitor.com Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia

t: +61 2 8705 6900 f: +61 2 8705 6901 e: apinfo@datamonitor.com

Europe - Hotels & Motels
© Datamonitor. This profile is a licensed product and is not to be photocopied

0201 - 0520 - 2010 Page 1

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY
Market value
The European hotels & motels industry grew by 3.5% in 2010 to reach a value of $168.4 billion.

Market value forecast
In 2015, the European hotels & motels industry is forecast to have a value of $221.5 billion, an increase of 31.5% since 2010.

Market segmentation I
Leisure is the largest segment of the hotels & motels industry in Europe, accounting for 77.6% of the industry 's total value.

Market segmentation II
France accounts for 21.6% of the European hotels & motels industry value.

Market rivalry
In the European hotels and motels market, the presence of strong international players, coupled with a decline in industry value in 2009, boosted competition despite the recent recovery, as players aim to recuperate losses from international markets.

Europe - Hotels & Motels
© Datamonitor. This profile is a licensed product and is not to be photocopied

0201 - 0520 - 2010 Page 2

CONTENTS

TABLE OF CONTENTS
EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET SEGMENTATION I MARKET SEGMENTATION II FIVE FORCES ANALYSIS
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Missouri Flats Inn Using Porter's Five Forces Model
    • 795 Words
    • 4 Pages

    Missouri Flats Inn Using Porter's Five Forces Model

    Rivalry between the existing competitors in the hotel industry is usually very high. However, with the supply and demand situation that exists in Williston, rivalry is not having a strong effect on the Missouri Flats Inn. With demand for rooms high and supply on the low side, occupancy rates and average room rates are high and very stable. As new hotels are built and the supply of rooms meets demand, rivalry will begin to have a more pronounced effect and the Missouri Flats Inn will have to improve its product in order to compete.…

    • 795 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    HOSP 310 Week 5 Internet Exercises
    • 1254 Words
    • 6 Pages

    HOSP 310 Week 5 Internet Exercises

    a) One of the trends that are occurring in the hotel industry is the increase in construction in certain pipelines and areas. The Spanish influenced countries of Latin America and South America are seeing the largest increase. The increased interest in the Hispanic culture by society is driving many consumers to want to escape to the sandy beaches and the tropical oasis. The other trend is the decrease in the African and the Middle Eastern Pipelines. Much of this can be contributed to the political unrest in these countries that is covered by the media. While many still want to go on vacations to their holy lands for religious purposes or visit many ancient areas of art and documented history not many consumers are wanted to travel with young children to these areas due to the unrest and military presence and rather are looking for rest and relaxation rather than additional intellect and experience.…

    • 1254 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Unit 36 P5
    • 3055 Words
    • 13 Pages

    Unit 36 P5

    * The aim of my business is to grow my hotel into Europe. I want to provide the satisfaction of the guests in terms of facilities and services, food and beverages, and related products, at a fair price. I want to provide a positive hotel experience to all our guests.…

    • 3055 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Good Essays

    Good Hotel: Doing Good Doing Well
    • 1120 Words
    • 5 Pages

    Good Hotel: Doing Good Doing Well

    The lodging industry was dominated by twelve leading hotel chains in the United States in 2009. Out of these twelve leading hotel chains, each one of them has features that accommodate to one consumer but not to another. One of the bigger hotels may have more properties with so many rooms with very little to offer but low revenue, but another hotel with less properties with almost the same amount of rooms, more to offer and have higher revenue. In 2009, the lodging industry was suffering from chronic overcapacity. Out of 50,000 properties, that was around 4.8 million rooms, equaling one room for…

    • 1120 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Good Hotel (Case 25)
    • 1658 Words
    • 7 Pages

    Good Hotel (Case 25)

    There are 12 leading hotel chains which have various branches within those chains. Each accommodate different numbers of guests and different types of guests. Before 2008 there had been massive expansion in preparation for a large upturn in the industry however when the expansions were finished the market was in withdrawal leading to the largest downturn in the lodging industry. The major economic characteristics influencing the lodging industry have to do with business meetings and conference related travel taking 40% of the business in the whole industry of 2010. The hotel industry is dominated by large branded hotel chains that react to industry factors similarly, this is one of the reasons there was a large downturn. It can be argued the industry predicts its growth in correlation with real GDP.…

    • 1658 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Better Essays

    Careers in Lodging
    • 1181 Words
    • 5 Pages

    Careers in Lodging

    References: Unknown, January 24, 2012. STR: Modest increases expected in “12, “13. Retrieve from http://www.hotelnewsnow.com/Articles.aspx/7378/STR-Modest-increases-expected-in12-13…

    • 1181 Words
    • 5 Pages
    Better Essays
    Read More
  • Best Essays

    Marriott International, Inc vs Starwood Hotels & Resorts Worldwide, Inc
    • 2053 Words
    • 9 Pages

    Marriott International, Inc vs Starwood Hotels & Resorts Worldwide, Inc

    Datamonitor. (2009). Hotels & Motels in the United States, Industry Profile. December 2009, from www.datamonitor.com…

    • 2053 Words
    • 9 Pages
    Best Essays
    Read More
  • Powerful Essays

    Analysis of Uk Hotel Industry
    • 1974 Words
    • 8 Pages

    Analysis of Uk Hotel Industry

    The UK hotel industry for the purpose of this paper will follow the most commonly set boundaries which refer to the industry being inclusive of all hotels, motels and inns with or without restaurants, conference centres and other hospitality related facilities with operations in the UK. The structure of the hotel industry can be divided into two major groups: the hotel chains and the independent small hotels (Brooks and Weatherston, 2000; and Medlik and Ingram, 2003). Hotel establishments may also be categorized into:…

    • 1974 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Marriot vs Fairmont
    • 7701 Words
    • 31 Pages

    Marriot vs Fairmont

    Erika Cain, Carlos Gomes (2012, July 30). Industry trends - Hotel. Retrieved February 28, 2013, from http://www.gbm.scotiabank.com/English/bns_econ/IT_hotel.pdf…

    • 7701 Words
    • 31 Pages
    Powerful Essays
    Read More
  • Good Essays

    Understand the Current Structure of the Hospitality Industry
    • 1161 Words
    • 5 Pages

    Understand the Current Structure of the Hospitality Industry

    The Hospitality Industry is a huge industry of thousands of hotels, restaurants and the above which are located all over the world. The hospitality industry has always been important since the people has start to travelling. Where I’m working is the Hilton Hotel is one of the most famous hotels. All around the world the people know Hilton Hotels, so when people are looking for accommodation for their leisure, they often are choose a well known brand such as the Hilton or Marriott. There are various reasons why:…

    • 1161 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    A financial analysis on NH-hotels
    • 2459 Words
    • 10 Pages

    A financial analysis on NH-hotels

    The years 2001 and 2002 were very difficult for both travel industry and global equity markets. In light of these developments, we believe a hotel business with a strong capital structure and cash flow would be in an excellent position to wait out the economic downturn and be in a position to take advantage of weaker rivals and any economic recovery. In terms of fundamental…

    • 2459 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Better Essays

    Marketing KONE Case Analysis
    • 1406 Words
    • 6 Pages

    Marketing KONE Case Analysis

    BUT: region-wide construction slumps & low differentiation among competitive offerings = significant price competition & margin erosion in the industry.…

    • 1406 Words
    • 6 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Starwood Competitor Analysis
    • 577 Words
    • 3 Pages

    Starwood Competitor Analysis

    Major influences on the distribution of market share are going to be technology, availability, and the economy. With the emergence of travel sites that help search out the best prices while also giving information on amenities and star ratings, hotels will have to be more conscious of their standings on these sites to continue to dominate in their segment of the market. Having your hotels in the best locations, available to the consumers where they need them is going to be a big influence on market share. Again many brands are expanding into new markets like China to try and keep up with the shift of travelers. In doing this they hope to catch that revenue flow shifting to those markets. The last factor, the economy, is an ever changing issue. With the downturn in America many hotels are turning to other markets to keep revenues coming in. Of course like America, new and emerging markets are also subject to economic swings in the future so the industry must stay aware of those swings and anticipate when they may hit.…

    • 577 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Leadership in a Multicultural Organization
    • 4096 Words
    • 17 Pages

    Leadership in a Multicultural Organization

    Globalization of the world has triggered travel and tourism from industrialized countries. This enhanced number of tourists from all over the world compelled hotel and tourism industry to develop themselves according to the needs of present global world. This wave of tourism also brings itself many benefits, as tourism and hotel industry became one of the major sources of revenue generation for many countries. As competition in the market of tourism continuously increases, so there is a chance of much more diversification and customization of tourism market. These internal changes of the business require three things:…

    • 4096 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    walt disney marketing plan
    • 403 Words
    • 2 Pages

    walt disney marketing plan

    ANALYSIS AND DIAGNOSIS INTERNAL AND EXTERNAL ANALYSIS o Corporate connection:  Relationship to other plans: Corporate goals with respect to profit, growth and so on. - Desired market share Positioning of the company or its product lines Vertical or horizontal integration Strategic alliances Product-line breadth and depth Customer-relationship management  Marketing-related plans: (developed by people who do not report to marketing) Sales Advertising and promotion Public relations and publicity Marketing research Pricing Customer service All the independent plans must be considering the marketing plan and how all those tie together.…

    • 403 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics