Market Environment: Hong Kong
This weekend I had the opportunity to visit one of Asia’s most beautiful cities. Hong Kong was the experience of a life time and a moment in time that I will not soon forget. The city proved to be awfully crowded most of the time with shoulders and elbows being bumped by just walking on the sidewalks. Due to Hong Kong’s over population it is easier to identify its market and marketing strategies. That being said, a more condensed market calls on companies to intensify their efforts when attempting to attract the consumer. The history of Hong Kong dates back to the Opium war of 1842. London would acquire it and turn it into its modern state. Hong Kong started like an island by the coast located on the coast southern to China’s mainland. Most records do not begin to emerge until the start of British Colonial rule. The city began as a trading ground, fishing village, salt production hub. Honk Kong would later become a military port of large strategic value, and also a massive international financial center. Hong Kong’s market has a long history including its aged street markets, economic markets, modern day advertisement, and upcoming markets. Types of marketing vary in Hong Kong but all still very relevant to the four P’s. Walking down the street mid-day makes the group culture of mainland China less apparent. As I try to make my way through the crowds of people flyers are being handed in every direction. The majority read Chinese and English can make out there are various night clubs, restaurants, and events being advertises. Banners hang, stands play music, and others event have live performances. As I accept flyer my stack quickly begins to grow until I am approached by one written in English with McDonald’s coupons. Harnessing very limited marketing technology McDonalds is able to promote its product. The person handing out the flyer quickly moves on, and begins handing out more to others, but the impact has...
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