Hong Kong Disney

Topics: Hong Kong, China, The Walt Disney Company, Walt Disney Parks and Resorts, Disneyland Resort, Walt Disney / Pages: 2 (621 words) / Published: Nov 4th, 2014
Hong Kong Disneyland
The Disney Company envisioned it being a great idea to introduce its resort to the huge market in China by opening up a Disneyland park in Hong Kong. The Chinese people have an interest in the American culture, and they want to connect with the global popular culture so in theory it sounded like a great idea. It turns out that HKD has not been the success that many predicted it would be. This is can be contributed to how well Disney was able to translate its strategic assets, such as its products and practices to the Chinese culture (99 words).
A big issue facing HKD is whether or not it would be able to culturally adapt to the Chinese people. Another issue that Disney did not take into account is when the Chinese like to take their vacations. Throughout China, the people like to take their trips when they have days off for national holidays. This posed as a big issue because of the capacity that HKD was able to operate at. Often times the park was at its capacity but had a swarm of people outside of the gates that wanted to get in, but were not allowed. Those that were in the park had to deal with waiting in long lines for both rides and concessions. Another issue, one that the customers complained about, was the lack of Hong Kong themed attractions. HKD has fewer attractions than any other Disney parks, mainly due to its restricted size. Another issue, possibly one that is capable of doing the most damage, was that of the Human Resource Management. Guests filed complaints about being mistreated at the park and some even planned to take legal action.
Given that their products are one of their strongest strategic assets, the Disney Company failed to adapt their products to the Chinese people. The Chinese people were not very familiar with Disney and all of its characters that it introduced to them. This unfamiliarity made it hard for the people to relate to and connect with the things throughout the park. Had Disney done a better job in

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