Preview

Honda B Analysis

Good Essays
Open Document
Open Document
1365 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Honda B Analysis
Honda (B) Case Study
23/9/2014 – Fall 2014 Introduction
Having read the Honda (A) story from a consulting company without the insight of the real players, this Honda (B) is different version of the story. It is more factual, personal and touches the business instinct of a Business entrepreneur.
Honda Motor Co. founded by a hardworking yet exploiting and known figure called Soichiro Honda post WWII. It is a story of a company that started from scratch with no significant scientific nor management bases. Despite the small start, luck and opportunity together with hard work and perseverance led to one of the most successful business journeys in the world and for the purposes of this paper the US in particular. It was a great surprise to know through the interview of actual Honda executives that USA entry point was based on the culture and mercurial personality of the founder “Success against all odds”, in other wards “let us go do it, whatever it takes”. Rather than on sophisticated managerial and financial studies.
Case Summary
Opportunity, technology and hard work are the main keywords in this case. Soichiro Honda since its founding in 1946. This is the real start as Soichiro started the business with a research institute!
Soichiro started with imitating the normal means of transportation in Japan, mopeds at the time. He developed his Honda mopeds into motorcycles with two stroke engines. After his business partnership with Takeo Fujisawa, who was strong in marketing, financial and management experience, they developed both on the technical/technological side and on the management side.
On the technological side they developed the four-stroke engine, horse power doubling, 100 cc Supercub, different cc engines from the 100 to the 300 cc motorcycles and finally the racing motorcycles that took first place in difference competitions, which was the dream of Soichiro Honda.
On the

You May Also Find These Documents Helpful

  • Powerful Essays

    Since the beginning of the last century, automobile companies have fought for control of a quickly expanding market in the newly created automobile industry. Hundreds of companies attempted to secure their place in market but ultimately, only three companies remain today (Wright, 2012). The decisions, mergers, and products those three companies made is ultimately what kept them going. Starting a business and ensuring its success are two different things entirely. A successful business will recognize the need to adapt to the various pressures exerted on it from other forces.…

    • 1892 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Saturn Car Case Review

    • 2445 Words
    • 10 Pages

    America did not alone invent automobile, but America had been the leader in the automobile technology and manufacturing for several decades. During that time, American automobiles shared their technology and know-how with Japanese and German manufacturers. And, American companies did not pay a great attention to what Japanese and German manufacturers have learned from their American counterparts. During 1940s, American has produced 80% of the world 's automobiles, by 1960s, this has dropped to 50% and currently, American manufacturers only produce about 25% of the cars manufactured in the world. Since 1980s, there has been increased competition from Japanese and German manufacturers. Along with other American companies, General Motors has recognized this problem and took the challenge and owed to compete with Japanese small car manufacturers. General Motors spun off a separate car manufacturing unit, fully independent entity and named Saturn. This case review focuses on the Saturn Cars, its marketing strategy, pros & cons, competition, and future for the Saturn will be discussed in this case review.…

    • 2445 Words
    • 10 Pages
    Best Essays
  • Satisfactory Essays

    The report sent Boston Consulting Group's (BCG) to Honda Motor Co. management discusses the organizational planning, learning, and strategy necessary for success in business. Real success comes mainly from the superior and innovative products. Although the British automobile industry did come up with a superior product, they failed in the market because they did not understand how superior their products were, leading to uncertainty…

    • 318 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Ducati Case Study

    • 2325 Words
    • 10 Pages

    In motorcycles industry, it is important to keep the features with the performance and functionality. The sport segment in the industry needs a bundle of competitive strategies for all companies in the intense competition. With the…

    • 2325 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Pest Analysis of Foster Beer

    • 2704 Words
    • 11 Pages

    • The role of resources and capabilities in strategy formulation. • The resources of the firm • Organizational capabilities • Appraising the profit potential of resources and capabilities • Putting resource and capability analysis to work—a practical guide • Creating new capabilities.…

    • 2704 Words
    • 11 Pages
    Satisfactory Essays
  • Powerful Essays

    Honda vs Toyota

    • 978 Words
    • 4 Pages

    Honda of America Mfg. has been committed to building quality products for their customers and quality communities where their associates live and work. Their Fundamental Beliefs are Respect for the Individual and The Three Joys. The three joys are Joy of Buying, The Joy of Selling and The Joy of Creating which express Honda's belief and desire that each person working in, or coming into contact with the company, directly or through or products, should share a sense of joy through that experience. Hondas company principle is "Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price, for worldwide customer satisfaction." Honda Management Policies are Proceed always with ambition and youthfulness, Respect sound theory, develop fresh ideas and make the most effective use of time. Also Enjoy your work, and encourage open communications, Strive constantly for a harmonious flow of work, Be ever mindful of the value of research and endeavor.…

    • 978 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Honda concentrated on establishing and then expanding its assembly operations, while carefully probing the capabilities of domestic suppliers. Honda has established new auto manufacturing facilities in Mexico and increased exports to Central and South America . Suppliers in the car industry have very little power. In fact quite the opposite is true they are at the mercy of the manufacturer. The importance of avoiding suppliers that fix their own terms because they are the only supplier of the produce. Honda Motors has addressed this situation in rather interesting way. Honda does not have long term relationship with its suppliers. Honda does not organise its own suppliers association as most Japanese firms normally do. Interestingly Honda has investments in its suppliers and at times will directly intervene with internal activities, such as purchasing the raw materials. Its relationship with suppliers is clearly different from the traditional.…

    • 965 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The Joint venture between Honda Motors - Japan and Hero group made it a real “Hero” of…

    • 754 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Porsche 911

    • 477 Words
    • 2 Pages

    The company kept growing through years, and in the mid-1950s introduced its own engines, becoming a legend among the creation of really modern automobiles, specifically sport and racing cars.…

    • 477 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    This case study is about Volkswagen which was formed in 1937, was the fifth largest automaker in the world.V.W because of its creative and effective marketing campaigns became the most popular name among the household on America during 1960.Their economy car brand BEETLE became a cult-favorite among the people of America and soon became the top selling brand in history with over 22 million units were sold. During 1970 VW faced a very strong competition from Japanese manufacturer which hurt their sales badly and sales started declining by 1990 VW shared became 1.3% from 7% which was in 1970.…

    • 441 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    1951: first Honda 4-stroke engine (6hp: same weight), acquired a plant to build these engines; at the same time, Honda was first to (1) offer a multiproduct line, (2) take leadership in product innovation and (3) exploit opportunities for economies of mass production…

    • 609 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Toyota Hr Policies

    • 851 Words
    • 4 Pages

    Like his father, Kiichiro was an innovator, and during his visits to Europe and the U.S. in the 1920s, he became deeply interested in the nascent automotive industry. Making the most of the £100,000 that Sakichi Toyoda received for selling the patent rights of his automatic loom, Kiichiro laid the foundations of Toyota Motor Corporation (TMC), which was established in 1937. From looms to cars, the Toyota experience has been shaped by extending the boundaries of manufacturing.…

    • 851 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Honda Case Study

    • 3077 Words
    • 13 Pages

    Honda is the second-largest automaker in Japan, after Toyota, and the world’s biggest motorcycle manufacturer. (Vault – Honda Motor Company Limited)…

    • 3077 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    They also established dealerships al over the country – even rural areas – . The strategy of Hero Honda Motors was to capture the market by offering a superior product at an affordable price, with excellent customer service. (Right cost)…

    • 7212 Words
    • 29 Pages
    Good Essays
  • Powerful Essays

    Kawasaki

    • 1815 Words
    • 8 Pages

    Founded by Shōzō Kawasaki in the year 1876, Kawasaki Heavy Industries (KHI) has come a long way to its current success. Kawasaki Heavy Industries’ most famous consumer product lines are motorcycles and all-terrain vehicles (ATV), even though it was initially started out as Shipbuilding Company. Today Kawasaki has grown to be a multi-national corporation in the world which has a lot of holdings in the most major cities around the globe.…

    • 1815 Words
    • 8 Pages
    Powerful Essays

Related Topics