Topics: Honda, Automobile, Honda Civic Pages: 5 (1126 words) Published: December 3, 2013


Soichiro Honda was born on November 17, 1906, in Hamamatsu, Shizuoka, Japan. He was a racer, a businessman, and a manufacturer. He dreamed of a better way of making piston rings, founded a small company, and began production. He was also a Japanese engineer and industrialist, and founder of Honda Motor Company, Ltd, which is a Japanese multinational corporation primarily know as a manufacturer of automobiles and motorcycles.

Headquartered in Japan, Honda Motor Company is one of the major producers of quality motor vehicles around the world. Honda Motor Company is by far the world’s biggest motorcycle maker since 1959.

Honda's quality, innovation and reliability have made it one of the most sought after car brands in the world. It's major car models such as Accord have occupied the leadership position in global sales for years now.

Honda cars are also renowned for their fuel efficiency and have a loyal customer following all around the world. Honda's leadership position is sustained due to its enormous focus on R&D, quality and innovation.

Along with Toyota, its major competitor, Honda has ruled the US markets with its successful models and captured market share of American manufacturers such as GM and Ford.

This success turned Honda’s focus to another dream, the American Dream, and the company also moved away from other companies who relied upon distributors to sell their bikes when the company set up its headquarters in the west coast of America.

Company overview

 Honda has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. Honda develops, manufactures and markets a wide variety of products ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Honda Motor Company an outstanding reputation from customers worldwide.

The Company's business is carried out through four segments:

The Two-Wheel segment manufactures two-wheel vehicles
All-terrain vehicles (ATVs)
Personal watercrafts
And other related products.

The Four-Wheel segment offers four-wheel vehicles and other related products.

The first production automobile from Honda was the T360 mini pick-up truck, which went on sale in August 1963. He was produced as a conventional rear wheel drive pickup truck, a flatbed with folding sides, and as a covered van.

But, Honda's major car models include its best selling Accord, Civic, CRV, Hybrid car Insight and its luxury range of cars under the "Acura" brand.

The Accord automobile followed in 1976, the same year that American Honda released its first automatic transmission motorcycle, the CB750A.

The Honda Civic is a line of subcompact and subsequently compact cars. On the automotive side, Honda became the first manufacturer to finish first, second and third in the Motor Trend Import Cars of the Year selections. The word « civic » means of, or relating to a citizen, a city, citizenship or civil affairs. As its name suggests, the Civic incorporated Honda’s wish to create “a car for all people, a car for the world.”

The Financial segment in engaged in the provision of financial and insurance services. The General-purpose and Others segment is engaged in the manufacture of general-purpose products and its related products. Headquartered in Tokyo, the Company has over 400 subsidiaries and over 100 associated companies in Japan, North America, Europe, Asia and other districts.

 It is essential that Honda Motor Company focused on making its cars more fuel-efficient. To make this idea work, Honda will need to spend heavily on continuous research and development. Such R&D process is an on-going activity at progressive and innovative organizations like Honda.

Honda's engineers will need to think out of the box and come up with innovative technologies that can really set apart Honda from its competitors. Focusing on high HP-to-weight...
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