honda malaysia marketing startegic

Topics: International trade, Foreign exchange market, International Monetary Fund Pages: 18 (2786 words) Published: September 24, 2014


globalEDGE Exercise Questions for
Hill – Global Business Today
8th edition

http://globaledge.msu.edu/Reference-Desk

Chapter 1 – GLOBALIZATION

Use the globalEDGE Resource Desk (http://globaledge.msu.edu/Reference-Desk) to complete the following exercises:

Exercise 1
Your company is in the solar power industry and is considering entry into the Austrian market to cater to the self-producer market. However, before doing so, an analysis of the Austrian solar power industry is required. Using UNdata as a source, find the most recent database applicable to determining whether Austria has a substantial self-producer segment in its solar power industry.

Exercise 2
A recent trend has seen the globalization of services on an unprecedented scale. Your firm is seeking to follow this development the remain competitive in the marketplace. Find a global services location index and identify the five countries which would be most appropriate to relocate global services. What differences do you notice across these five countries? Prepare a report with your findings.

Chapter 2 – POLITICAL ECONOMY

Use the globalEDGE Resource Desk (http://globaledge.msu.edu/Reference-Desk) to complete the following exercises:

Exercise 1
You work for a manufacturing company that has operations in the U.S. and Western Europe. However, increasing competition has prompted the firm to examine the option of shifting production to a lower-cost location. You have narrowed the list of potential countries to Chile, Indonesia, and Qatar. Based on country risk and economic research, how would you rate the business climate attractiveness of these three countries for your company? Prepare a brief report summarizing your assessment, including a detailed evaluation of risks for your top country choice.

Exercise 2
The Market Potential Index (MPI) is an indexing study conducted by the Michigan State University Center for International Business Education and Research (MSU-CIBER) to compare emerging markets on a variety of dimensions. Provide a description of the indicators used in the indexing procedure. Which of the indicators should have greater importance for a company that markets smart phones? Considering the most recent MPI rankings, which five developing countries would you advise a company selling digitized music to enter first?

Chapter 3 – POLITICAL ECONOMY AND ECONOMIC DEVELOPMENT

Use the globalEDGE Resource Desk (http://globaledge.msu.edu/Reference-Desk) to complete the following exercises:

Exercise 1
The promise of economic development in many regions of the world is related to the level of risk in particular countries. Therefore, use the resources of a particular insurance and risk management company to evaluation the different aspects of risk in the African countries of Cameroon, Mali, and Sudan. How would a firm approaching each country conduct its operations for success? Develop a report for each country exploring the multi-faceted issues related to the risks in each country.

Exercise 2
Human development indicators provide insight into not only quality of life but also indicate the potential for growth. Choose three countries from the very high human development category. What differences and trends do you notice across these countries? What does this mean in terms of companies investing in each country? Chapter 4 – DIFFERENCES IN CULTURE

Use the globalEDGE Resource Desk (http://globaledge.msu.edu/Reference-Desk) to complete the following exercises:

Exercise 1
You have been assigned to negotiate a business deal with the representatives of a potential distributor in Argentina. Since having intercultural skills is critical for a successful international experience, you consider collecting information regarding the local culture before your departure. Prepare a short description of the most striking cultural characteristics...
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