Honda Malaysia

Topics: Honda, Honda Civic, Honda Insight Pages: 2 (664 words) Published: February 27, 2013
Honda made its first foray into Malaysia in the 1960s, establishing Kah Motors Sdn Bhd as the distributor for its products. On 15 November 2000, Honda Motor Co. Ltd. of Japan cooperates with DRB-HICOM Berhad and Oriental Holdings Berhad, and then Honda Malaysia Sdn Bhd was established. Since then, Honda Malaysia has been a strong and active player in the Malaysian automobile market. In 2003, the company set up a manufacturing plant in Malacca. Spread over 80 acres of land, the Pegoh Plant has a total built-up area of 13 acres and rolled out its first car, a CR-V, in January 2003 . With this plant, not only is Honda Malaysia optimistic of achieving high sales every year, it has further strengthened Honda's reputation in Malaysia. By 2010, over 225,000 cars had been managed to sell by Honda Malaysia. It also received the ISO 14001 and ISO 9001 accreditations because of its good Environment Management System and Quality Control. The slogan of Honda is “The Power of Dreams”, their aim is to change the dreams into reality. One of their dream is making all cars as 'green' as the forest, and now they are achieving this slowly. The Honda Integrated Motor Assist (IMA) system incorporates two power sources, producing a synergised technology to enhance driving performance and environmental protection. IMA system not only gives superb fuel efficiency, it helps to save the environment by cutting down on carbon dioxide discharges while enabling a sporty driving experience. With having this technology, Honda managed to reach another landmark in the Malaysian automobile. Honda’s hybrid model was first launched in December 2010. Its advanced technology and stylish designed had attracted people from making an order of 500 units within the first 10 days of launching. Advanced performance, futuristic designed, comfortable are the elements that Honda cars can always have high market share in the non national car segment. All Honda cars come with the i-VTEC engine, which is famous...
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