Honda was so inspired by how magically easy mother nature does it that a range of Honda Hybrid cars were created to make it just as effortlessly to give back to nature. Customer value and satisfaction of this car is because Honda Hybrid family of cars designed to be spacious, exciting and versatile. It is used Intelligent Power Unit (IPU) . This is engineered to create natural balance between fun driving and eco-friendliness with the highly acclaimed petrol engine coupled with the IMA system (Honda Integrated Motor Assistant). Used this system will save cost because maintain a regular petrol vehicle. It doesn’t require power plug because it recharge itself through Regenerative Braking. IMA have five years warranty for IMA battery. Another value of this car is it’s powered by I-Vitec engine. The most important is all Honda Hybrid can be serviced at 60 strategically located Authorized Centre Nationwide.
Under product it shows that they have preferred three types of car for Honda Hybrid which are Jazz Hybrid 1.3L, Insight Hybrid 1.3L, CR-Z Hybrid 1.5L. This product is classified under consumer product and subs under shopping product because it has branded, own quality, style and high price. So it is not necessary to consumer. There have three colour offered which are blue, red and green. We continue with pricing strategy for this car. Pricing strategy that Honda used is geographical pricing because it setting the price for customer located in different parts of the country or world. In Malaysia it’s started the price with RM94, 800.00 for Jazz Hybrid, RM99, 800.00 for Insight Hybrid and RM115, 013.00 for CR-Z Hybrid. Honda Hybrid used retailer based system for distribution. The car comes from wholesaler distribution then goes to retailer and finally meets the customer. This is classified under non-stored product. One examples of retailer is at Malacca which is Honda Malysia.Sdn.Bhd in at area Hicom Industrial Park Pagoh.