Honda Commercial

Honda is a worldwide industry that continues finds ways to improve itself yearly. Newer Hondas have fewer problems compared to older versions. For example, the 2003 Honda Vehicles had 4,849 problems in their first year compared to the 2015 Honda vehicles who had 339 problems in their first week according to Car Problem Zoo. Also, according to Statista in 2014 Honda hit its highest number of cars sold, 4.48 million cars. This was the best year for Honda, which is why they released their 2014 “Honda Hands” commercial. The commercial was awarded the best video of the year in 2014. The “Honda Hands” commercial uses the appeals the need for cognizance and the need for recognition to persuade potential employers, and customers of the car, and off-road
The consumers are made aware of all the products that Honda supplies, and also shown how they were improved. The commercial shows motorcycles, dirt bikes, fourwheelers, cars, race cars, and minivans. It was aired as a celebration of Honda’s most greatest achievements, and shows how much it as improved since the start. Another target audience is young, creative minds to join the Honda company. These people would probably just be getting out of college for engineering or other majors similar. They can range from 21 years old and higher. The video starts off “Let's see what curiosity can do” and the viewer sees a pair of hands manipulating objects. The viewer can imagine that the hands are their own, and they are the next creative
The first appeal is the need for cognizance, which means the need to satisfy curiosity or to learn. The video uses this all throughout the commercial, first the video opens up and the viewer hears the words “Let's see what curiosity can do” and sees a pair of hands. This makes it seem like the viewer is the one manipulating the hands and the voice. The hands manipulate a lot of different things from vehicles, to robots, and then to an airplane. The viewer is also exposed to how products are improved at