. With high fuel prices and a weak US economy in June 2008, Honda reported a 1%sales increase while its rivals, including the Detroit Big Three and Toyota, havereported double-digit losses. Honda's sales were up almost 20 percent from thesame month last year. The Civic and the Accord were in the top five list of sales.7. Analysts have attributed this to two main factors.i. First, Honda's product lineup consists of mostly small to mid-size, highly fuel-efficient vehicles.ii. Secondly, over the last ten years, Honda has designed its factories to be flexible,in that they can be easily retooled to produce any Honda model that may be in-demand at the moment.8. The company has assembly plants around the globe located at China, USA,Pakistan, Canada, England, Japan, Belgium, Brazil, New Zealand, Indonesia,India, Thailand, and Turke
MOTORBIKE MARKET IN US BEFORE
Harley Davidson was market leader with $ 6.6m sales in 1959.2. Bad image of the motorcycle riders, as a trouble maker.3. British and US companies major supplier of the motorcycles.4. Target customers were the police, army ..etc5. Leaking oil and clutch problems were the major issues in the bikes
POSITIONING OF HONDA IN THE US
Positioned themselves as number one company post Japan success.2. Positioned itself as a customer friendly company with products for common man.3. Positioned itself as a company that develops innovative products.4. Positioned itself as a company with quality products with low price.5. Positioned in terms of value for money.
Honda case study
Honda is one of the world's biggest manufacturers of motor vehicles. It has a world wide market spreading from Asia to North America, Europe and other parts of the world. One of the reasons for Honda current success is that it used Japanese methods to build a proper production system in the UK. Producing a car from thousands of parts is a complex and difficult task. One small change in the production schedule will lead to a disastrous...
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